A website that aims towards success demands a well thought out blend between its design and content. In the ever-changing industry of website design trends rise and fall with each passing year. Keeping track of everything is difficult, especially if the design isn’t even related to your field of work.
Ignoring this and just making a website based on a hunch or some personal preference is a big NO. Don’t fall into this trap. Respecting your users’ experience and having functionality that is easily digestible is key. Confusing layouts, eye-hurting color schemes, and annoying texts are to be avoided at all costs. However, I will not be pointing out potential problems, but rather trends in this article that are quite welcome to add to your thought process. Here are a couple of those trends:
You probably didn’t see this one coming, neither did I. I’m not talking about underlines that you see in your conventional text processors or hyperlinks, for example. Implementing underlines within your sites’ design is the smartest way to highlight the content you wish to be in focus.
Always consider the background image, color, font and functionality of the web page where the content is displayed. Try fitting in the underline in a way that it complements as many factors mentioned as possible. Make it seem natural. Using white space is great with this, especially if you want to use basic contrast or thick fonts.
With touchscreens and other kinds of modern displays, the way a business can present information has drastically changed. Designers have to arrange the ideas in a way that they catch the interest of visitors. The attention span of an average visit is very short indeed. The way your information is presented has to reflect the amount of time you have to catch a glaring eye.
If your information is constructed in a way that it encourages your users to go from point A to point B. Having their focus aimed at a certain point of interest that transitions into another point of interest in a smooth way is paramount when you want to promote browsing through various parts of a website for specific information.
Minimalist designs have positioned themselves as the style of choice both in terms of design and clarity. Using more than two or three colors creates a messy composition promoting nothing but confusion. Try combining simple colors by using gradients and hues in context of your page design.
Colors should emphasize the focus points as clearly as possible. A well-placed object with appropriate coloring is the winning ticket to sending the desired message. The intensity of chosen colors mirrors the intensity of the perception of your product, serenity or excitement – chose accordingly.
This has been chewed over by countless market analysts. The mobile market is a giant growing with each passing year – its impact has changed the way we do marketing. Most of online shopping and browsing is done via smartphone and tablet – your website must be prepared for incoming traffic from such platforms.
Having a responsive web page for all platforms and resolutions has to be taken into account when approaching your sites web design. A lot of businesses lose traffic and revenue because users lose interest if your site isn’t approachable on demand. Don’t force your users to sit in front of their PC for some interaction. Maintaining your brand by being attentive and approachable is the key to success.
Designers have started displacing text in regard to the page composition. Having assets in layers above your text obscure it in a stylish way, creating an arrangement that will shape an otherwise boring text into something that will spark the mind.
Be careful when using this approach, a lot of designers have made mistakes with it. Having your text unintelligible is far from desired. Chose simple words that can be understood when only one or a couple of letters are covered. Basic fonts should also be considered when doing this because of additional clarity. Whatever your choice is, the design shouldn’t be too complex – keep your message clear, always.
Guest Blogger, Nick Brown – Nick is a blogger and a marketing expert currently engaged on projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.
How do you get a mobile app for your big idea or business? The solutions to this question is addressed in Mobile Road Map to Success by J.R. Atkins, MBA. “When I first developed this material I was working closely with entrepreneurs developing mobile apps and companies seeking to add mobile apps to their business lines. As I reflect on this content, a few years later, it’s still sound thinking and applicable today.”
One example of continued relevance is the dominance of iOS and Android operating systems over Blackberry, Microsoft, and Symbian. Microsoft still is active on their platform but it just never took off with independent developers who dominate the mobile app development field.
Another example of relevant content is the mobile app development process represented by the flow chart below. I still run across people who say they have an idea for a mobile app but have not taken step one, which is creating a written description.
A third example of continued relevance is the basic cost associated with mobile app development. I would have guessed that this would have changed but, since they are general categories, the price points still hold true.
Even though time has passed and application development has improved, these are still reasonable guidelines to use in early planning. For more details and the rest of the story on Mobile Road Map to Success, check out the book on Amazon.
I look forward to seeing your comments and questions.
J.R. Atkins has been speaking, teaching and consulting on Social Media since 2008. He has a BA in Marketing from Texas A&M University, an MBA from The University of Phoenix, Dallas Campus and is currently pursuing a Masters of Divinity at Candler School of Theology in Atlanta. He has published 3 books: Success Simplified, Social Media 2.0 and Mobile Road Map to Success. His company, Something Different Companies, works with churches, individuals and companies to implement effective online communication strategies.