When a business owner builds their website, the focus is often on their preferences in terms of the technology and functionality and the visual design. While this is obviously a great place to start, it should not be the main consideration. What’s more important? The customer’s needs and expectations. Simply creating a website and expecting customers to flock to it and the orders to start flooding in is, unfortunately, rarely a successful strategy. To make a lasting impression on visitors and to convert them to customers, a website’s structure and design should be tailored to deliver the best possible customer experience.
A website is built on a
foundation of seamless and intuitive technology which customers don’t even
think about when they’re browsing or purchasing. The average customer does not
consider how the website works, but they expect fast load times, clear
navigation, and a simple buying process. When a page takes too long to load or
the website fails in some way, customers will become frustrated and will
probably take their business elsewhere. For those working in the supply chain,
for example, who are looking to improve their communication with the suppliers
they supply to, utilize the right technology to let you do this. Visit weaveability.com for expert support and advice.
The design of your website
is what wraps the technology up and makes a website visually appealing. The
first impression customers get of your brand is often your website so it’s really
important that it represents your brand and conveys your business’ ethos and
what you do. However, it’s not enough for a website to simply look good. The
best websites are striking, yes, but they are also created with the user’s
journey in mind. You want to lead the user’s eyes towards particular areas of
your site and a designer can do this with graphics, lines, and colors. Visitors
will form a judgment about your website and therefore, your business within
seconds. Make sure that they have a clear path to follow, which leads nicely
Within the design and the
technology of the website, you need to place content which is easy to consume
for the user. Words, images, and icons should guide users through the website
through clear navigation and compelling call-to-actions that establish your business as trustworthy and an
authority in your field. The website’s usability or lack of it can and will
prevent customers from making a purchase.
The next level up from
usability is the influence of a website. This means that in addition to making
the purchasing process convenient and clear, you also employ tactics to lead
buyers through the sales journey. From providing information, comparisons,
addressing concerns, reinforcing the benefits and guiding them towards a
purchase. The purchase may not be immediate, but if the influence is effective,
they will return at another time. Tactics may include a sincere and helpful
tone or personalization, which builds trust and
reassures the user. It’s not intended to be manipulative and should never be
deceptive; you should understand the customer’s needs, what represents
usability to them and talk directly to them.
Technology is the latest trend in the fitness and healthcare industry. Everyone
is interested in knowing more and more about the individual and family’s
health. This change in the approach, lifestyle may be because of the internet,
which is spreading the latest updates of industries like fire or due to the
medical expenses that have increased in manifold during last few years.
electronics designed give you information about your weight, blood pressure,
sleep quality and issues, calorie intake to manage diet, oxygen levels,
exposure to UV rays, sitting position, heart rate, diabetes control, continuous
glucose monitors, medicine dosage, or medical aid needed are worn on body parts
like arms, wrists, thighs etc. are known as wearable’s. This technology has opened
a new world of information in bits understood by the user and not just the
In last five
years, we have seen tremendous growth in the wearable technology. Wearable
technology has a history of past few centuries, but the electronic aspect integrated
from 2002 onward has changed the use from just wrist watches that show time to
the Apple Watch that gives health updates.
technology is widely used in health, wellness, and medical fields. The smart
wearable technology is constantly re-innovating with help of technological
advancements like Cloud, Artificial Intelligence, Big Data, and Machine
Learning. The market categories that this advance technology includes are smart
watch, smart band, smart glasses, fitness devices, earphones, wearable cameras,
activity trackers, and smart clothing
Companies that play a major role in innovating to introduce wearables to the market are Apple, Atlas, Adidas AG, Fitbit, Google, LG, Microsoft, Motorola, Nike, Samsung, Sony, Garmin, and Xiaomi.
many products but the few ones that will change the way to think and live are
Aira: It can guide the blind with the voice
interface of this wearable that describes the path, its challenges, turns, cab,
door position, events, decorations, climate, people the blind person comes
across, restaurants, food choices, medical stores, traffic and weather information
and every required piece of information with this wearable eyeglasses and a
concierge-esque service incorporated.
Cyrcadia Health’s iTBra: This smart bra that is able to keep
track of breast health conditions and rhythms in the breast tissue with the
inbuilt sensors to record and identify the breast cancer and other issues. Though
the success rate of this wearable is 87%, at least it will help women to take
breast checkups in case of any discrepancies found.
D2™ Charlie aviator: Garmin International’s D2™ Charlie
aviator watch will be used by the pilots of the United States Air Force, it has
high-sensitivity WAAS GPS-enabled that incorporates global navigation
capability, provides rich and colorful moving maps. It is back-up to the other navigation
tools on the aircrafts.
Google Smart Contact Lenses: This smart wearable will benefit the
people who suffer from diabetes; this technology takes tears within a person’s
eye to measure the present glucose level in a body.
Proteus Discover: This is a wearable with ingestible
sensors, which is a small patch sticker applied to the body. Proteus Digital
Health provides details on a mobile device of this patch once activated. It
works differently to unlock unusual health patterns, take accurate decisions on
medication treatment and its effectiveness and even change of dose or eradicate
medication. The patients and doctors both can access the data relating to hypertension,
cholesterol, and diabetes.
Smart Stop: This is a smart device developed by
Chrono Therapeutics helps people to stop smoking with the embedded with sensors
that will sense changes in the body and put into motion algorithms that sense
that a person is craving for a cigarette and nicotine. It will then deliver
medication to the person to truncate the craving.
Tactix Charlie: This GPS wearable by Garmin that combines
specialized strategic operations with mapping-enhanced navigation, full-color
TOPO mapping, and advanced fitness training features to monitor wrist-based heart
rate, and advanced features that are built in and will help activities for any
type of adventure.
Quell Relief: It is the healthcare wearables with
smart technology is like knee brace but differently engineered to give you the
stability and relief that you expect out of a brace and the embedded sensors
allow to gather and access information that can be accessed through an app. It
is Bluetooth and iOS compatible. The device battery works to give you pain
relief for over 40 hours continuously and then need to be charged.
research forecasts for the global smart wearable shows rise in CAGR at 40.8% between
the years 2012 to 2018 and the global wearable technology market sales would raise
to 245 million devices while the market size to reach US$ 25 billion by end of
2019. Research shows the smartwatches to rule the volumes of wearable sales. In
near future “Hearables,” such as Apple Air Pods, and Glucose monitors will top
the sales of wearables by 2022. The increasing number of manufacturers in
electronic wearables is outcome of declining margins in Smartphones.
innovation in wearable products, improve quality, precise prediction, real-time
data, new data presentation, better display screen, data transfer to Smartphone,
shrink in size of electronics and its reduced prices are the factors that are
making technology benefits available and more reliable.
for healthcare development will increase the average life expectancy
with the alerts from wearables identifying problems, suggesting ailments check,
and data transmission to the medical practitioners. Timely actions will help to
save on medical expenses.
facts of innovation and market trend yet do not prove the electronic wearables
safe for human wear. Any electronic device is prone to overheating, user data
security, and bio-compatibility of the wearable has been a concern for quite
issues found in sub-standard products can be harmful to humans hence devices
that match the quality criteria approved by the government can be used
fearlessly. The user data has always been of great interest to the companies, manufacturers,
and competitors but user awareness has compelled them to store but not sell
this personal data. Battery and sensors can malfunction, if the wearable
devices dropped frequently, battery is overcharged, exposed to water etc. that
applies to every electronic device.
that use Bluetooth and Wi-Fi are safe, as per the views presented by
technological experts and medical professionals; majorly the radiation comes
from the 3G/4G connected devices.
Whether it is
general awareness or a trend any technology if utilized for betterment of
mankind and adopted in right manner can work wonders.
Arora is a proud father of four rescued dogs and a leopard gecko. Besides being a
full-time dog father, he is a freelance content writer/blogger and an
educationist, with more than 6 years’ experience in the field of content
Think about how easy life would be if you could understand and accurately predict the exact thought process of your customer base. E-commerce, in its most basic guise, is a system of supply and demand. Understand this demand, and you’re perfectly positioned to give your customers what they want.
Sadly, it’s impossible to do this. After all, we aren’t mind readers! But don’t fret – while knowing exactly what people are thinking isn’t plausible, there are ways to monitor trends. With the help of online e-commerce platforms, you can work out where potential profits are won and lost. Today, let’s take a look at four habits of online shoppers and learn how to exploit them to boost funds.
With the world constantly evolving, mobile platforms are becoming an increasingly important aspect of any user journey. Shockingly though, this is where most e-commerce businesses are losing ground.
A recent study from Invespcro would highlight this, with their results showing consumer satisfaction was at its lowest when it came to the ability to purchase through a smartphone. Wise online store owners would do well to optimize this aspect of their business, in order to boost user retention and provide a fluid, smooth journey.
Social shopping plays a huge part in the way items are advertised in the 21st century. If you’re selling a product which the customer can tangibly hold in their hand (rather than a service), promoting it on a social media account will help garner attention.
Marketing Land provides a detailed guide on how to get the most out of Pinterest in this regard. This is a platform which is particularly suited to showing off your stock. Dedicate real care and attention towards making listings look as good as possible.
Along the same lines as mobile optimization, consumers are looking for the easiest possible experience when it comes to the checkout process. This is epitomized by the one-click-and-done method which industry leaders like Amazon and eBay have introduced.
In order to implement this, you’ll need to create a system which allows users to have a dedicated account set up on your site. This won’t be too hard and can be achieved with the use of aforementioned platforms dedicated to managing your store.
People are more likely to trust a face than a name they don’t recognize If you’re a smaller enterprise, it’s worth keeping this in mind. While a name itself is enough to appeal when it comes to larger companies, you may need to think outside of the box if you’re a start-up.
Having a friendly, relatable human face at the forefront of your brand is a great way of doing this. Consumers find it easier to trust that which they can see. If they feel a “real person” is on the other end, they’re more likely to hand over their cash.
Have these online habits given you food for thought? Be sure to keep them in mind when running your business. They should make a huge difference.
New Trends In Web Design That Will Massively Improve Your Online Appearance
A website that aims towards success demands a well thought out blend between its design and content. In the ever-changing industry of website design trends rise and fall with each passing year. Keeping track of everything is difficult, especially if the design isn’t even related to your field of work.
Ignoring this and just making a website based on a hunch or some personal preference is a big NO. Don’t fall into this trap. Respecting your users’ experience and having functionality that is easily digestible is key. Confusing layouts, eye-hurting color schemes, and annoying texts are to be avoided at all costs. However, I will not be pointing out potential problems, but rather trends in this article that are quite welcome to add to your thought process. Here are a couple of those trends:
Underline key points
You probably didn’t see this one coming, neither did I. I’m not talking about underlines that you see in your conventional text processors or hyperlinks, for example. Implementing underlines within your sites’ design is the smartest way to highlight the content you wish to be in focus.
Always consider the background image, color, font and functionality of the web page where the content is displayed. Try fitting in the underline in a way that it complements as many factors mentioned as possible. Make it seem natural. Using white space is great with this, especially if you want to use basic contrast or thick fonts.
Arrange the information input
With touchscreens and other kinds of modern displays, the way a business can present information has drastically changed. Designers have to arrange the ideas in a way that they catch the interest of visitors. The attention span of an average visit is very short indeed. The way your information is presented has to reflect the amount of time you have to catch a glaring eye.
If your information is constructed in a way that it encourages your users to go from point A to point B. Having their focus aimed at a certain point of interest that transitions into another point of interest in a smooth way is paramount when you want to promote browsing through various parts of a website for specific information.
Simple color schemes
Minimalist designs have positioned themselves as the style of choice both in terms of design and clarity. Using more than two or three colors creates a messy composition promoting nothing but confusion. Try combining simple colors by using gradients and hues in context of your page design.
Colors should emphasize the focus points as clearly as possible. A well-placed object with appropriate coloring is the winning ticket to sending the desired message. The intensity of chosen colors mirrors the intensity of the perception of your product, serenity or excitement – chose accordingly.
Prepare for going mobile
This has been chewed over by countless market analysts. The mobile market is a giant growing with each passing year – its impact has changed the way we do marketing. Most of online shopping and browsing is done via smartphone and tablet – your website must be prepared for incoming traffic from such platforms.
Having a responsive web page for all platforms and resolutions has to be taken into account when approaching your sites web design. A lot of businesses lose traffic and revenue because users lose interest if your site isn’t approachable on demand. Don’t force your users to sit in front of their PC for some interaction. Maintaining your brand by being attentive and approachable is the key to success.
Designers have started displacing text in regard to the page composition. Having assets in layers above your text obscure it in a stylish way, creating an arrangement that will shape an otherwise boring text into something that will spark the mind.
Be careful when using this approach, a lot of designers have made mistakes with it. Having your text unintelligible is far from desired. Chose simple words that can be understood when only one or a couple of letters are covered. Basic fonts should also be considered when doing this because of additional clarity. Whatever your choice is, the design shouldn’t be too complex – keep your message clear, always.
Guest Blogger, Nick Brown – Nick is a blogger and a marketing expert currently engaged on projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.
If you’re in the business of selling products or services online, your website can make or break your brand. While most companies stay on top of the marketing techniques that can help to drive more traffic to their site, they often forget to make improvements to the site itself. Here are five ways that your site might be hurting sales and how you can fix it.
1. You Have Unresolved Glitches
This sounds like a simple problem that any web administrator with an ounce of sense would avoid. However, many site admins don’t realize that their e-retail platform has a glitch because they don’t regularly check the platform for user friendliness. If customers run into a glitch, they’ll oftentimes abandon the purchase rather than contacting the administrator about the problem. Hence, it’s crucial that you’re regularly checking the site for any glitches or issues.
2. There’s Never Any Rush To Buy
If your site isn’t regularly running promotions that feature a deadline, such as “product X is 25% off until this Friday,” then you’re not creating time-sensitive reasons for customers to make purchases. Companies attach deadlines to their promo codes and sales for good reason; it gives the customer a reason to buy now instead of later. Don’t think of these promotions as sleazy. They’re actually quite common and a completely moral sales tactic.
3. The Tech Is Fine, But The Site Itself Is Hideous
Sure, any e-retailer needs to have a glitch-free storefront that runs smoothly and processes data and promo codes without error. But don’t think that design doesn’t matter. Customers like to be welcomed by a web design and graphics that are pleasing to the eyes. Good visuals can compel customers who are on the fence to finally make that purchase.
4. Zero Social Media Presence
As social media becomes more and more of an integral part of how our society communicates, retailers can’t afford not to have a strong social media presence. It’s common for consumers to look at a brand’s Twitter or Instagram before deciding to make a purchase. If your site doesn’t have any sort of social media presence, customers may actually find that to be odd and somewhat suspicious. Social media isn’t just good from a marketing perspective. Rather, it’s a good way to cement your brand as trustworthy and give a legitimacy to your brand’s entire presence online.
5. Contacting Customer Service Is A Nightmare
No one wants to receive a barrage of petty customer complaints or unnecessary questions. For this reason, many sites tend to bury their customer service contact form or information, theorizing that only customers with legitimate questions will take the time to seek out the contact info. While this idea is okay in theory, it can kill potential sales. When customers have a question that they need to ask before they feel confident making a purchase, they want to be able to contact customer service quickly and simply. This is why a customer service contact should always be plainly visible on your site.
If you stay on top of these five potential mishaps, you can create a site that is user-friendly and conducive to consistent sales.
Guest Blogger: Jessica Kane is a professional blogger who has worked in eCommerce for the last five years. She currently writes for Rakuten Super Logistics and recommends them for all your fulfillment
How do you get a mobile app for your big idea or business? The solutions to this question is addressed in Mobile Road Map to Success by J.R. Atkins, MBA. “When I first developed this material I was working closely with entrepreneurs developing mobile apps and companies seeking to add mobile apps to their business lines. As I reflect on this content, a few years later, it’s still sound thinking and applicable today.”
One example of continued relevance is the dominance of iOS and Android operating systems over Blackberry, Microsoft, and Symbian. Microsoft still is active on their platform but it just never took off with independent developers who dominate the mobile app development field.
Another example of relevant content is the mobile app development process represented by the flow chart below. I still run across people who say they have an idea for a mobile app but have not taken step one, which is creating a written description.
A third example of continued relevance is the basic cost associated with mobile app development. I would have guessed that this would have changed but, since they are general categories, the price points still hold true.
Even though time has passed and application development has improved, these are still reasonable guidelines to use in early planning. For more details and the rest of the story on Mobile Road Map to Success, check out the book on Amazon.
I look forward to seeing your comments and questions.
J.R. Atkins has been speaking, teaching and consulting on Social Media since 2008. He has a BA in Marketing from Texas A&M University, an MBA from The University of Phoenix, Dallas Campus and is currently pursuing a Masters of Divinity at Candler School of Theology in Atlanta. He has published 3 books: Success Simplified, Social Media 2.0 and Mobile Road Map to Success. His company, Something Different Companies, works with churches, individuals and companies to implement effective online communication strategies.
18 Months after the New York Times published a story about an avalanche in Stevens Pass, in Skykomish, Washington, viewers are still raving about how this story represents the future of story telling, of eBooks, of writing in the digital world.
If you have not seen it, you need to check it out. The “news article” combines well written prose, video clips, pictures and Google Earth type imagery to immerse the reader into the story. And, it works. You feel like you are there. The credit for this great example of modern journalism goes to John Branch.
Follow this link or Google NY Times Snow Fall and you will see all the supporting articles and blogs that have been written following the release of the original article on December 20, 2012. I hope I write an article this well that gets this much exposure and acclaim some day. John won a Pulitzer Prize for his work. Well done.
What I mean is, when you meet with others, are there digital devices involved? Are there laptops, phones and tablets on the table with people “typing” away on their phones and keyboards? As I visit organizations, I see that the use of digital devices in meetings really depends on the organization culture. Some organizations are digital oriented, others focus on short meetings with updates and actionable items while other have meeting that are so slow and boring that if people could not use their device, they’d fall asleep.
I also see this as the clashing of two cultures, a digital oriented culture and a non-digitally oriented culture. Have you heard about the lady that thought the associate pastor was surfing the web during church when he was actually reading the Bible online? There all kinds of issues that arise. We ask ourselves “are they paying attention to me?” Yet others are less sensitive, and they think “sure, go ahead and tweet while we are talking.”
My associate who specializes in Culture Building says we, as a group or a company, get to choose and build the digital culture of our organizations. We should reach an agreement as to the level of digital device use during our meetings. talking. I’m ok with that.”
What do you see in your organization? Can you use a device in your meeting? Is your organization wrestling with how to deal with devices in your meetings?
I saw this article on what Apps get featured on the App Store and thought others would like to see the great research and charts that Dave Addey compiled. Here is an excerpt, click on the lick to see it all. Thanks Dave!
Over the past few months, I’ve been researching the kinds of apps that get featured on the iTunes App Store home page for different countries around the world. Here are my initial findings.
In this article, you’ll spot certain bits of text highlighted in yellow. Clicking or tapping on these will display extra information about the methodology I’ve used in the reports. You’ll also see bits of text highlighted in blue. These automatically change the relevant graph to show the data referred to by the highlighted text.
Important note: I’ve only been looking at the kinds of apps that get featured on the store. This isn’t an assessment of how many copies of each app are sold, or how much money apps make, or how many apps there are on the store. It’s just about the apps that are editorially selected for feature on the Store’s home page by the App Store editorial team.
Games vs non-games
One of the most notable things about the Store is just how many games get featured. Only 16.8% of the apps on the Store are games, and yet they make up about half of the apps featured on App Store home pages worldwide.
The graph below shows the percentage of unique app features that are / are not games , compared against the percentage of apps on the Store that are / are not games . You can view the results for different stores and different device types using the two drop-down menus in the graph’s title.
The highest percentage overall is in the Republic of Korea, where a whopping 64.4% of features on iPhone are for games. The lowest is the Austria / Germany Store, with only 36.3% on iPhone, although that’s still more than double the proportion of apps on the store overall. One thing’s for sure – games are special.