Category Archives: Branding


Elements of a Good Facebook Graphic

I have been recommending Info-Graphics and Professional Graphics to my clients and this one from “The Bean Cast” is a great example.Bob Norpp

  • Note the “interesting graphic” with color and images that “pop” and get your attention.
  • See the company logo
  • The picture of Bob Norpp the Bean Cast Host
  • The easy to read name “Bean Cast”
  • The Brand explained “marketing podcast.

These are all components of a good graphic you might post on social media.

 

Let me know if you are using graphic images to attract more attention on your social media sites.


What the heck does Snow Fall have to do with story telling?

18 Months after the New York Times published a story about an avalanche in Stevens Pass, in Skykomish, Washington, viewers are still raving about how this story represents the future of story telling, of eBooks, of writing in the digital world.

If you have not seen it, you need to check it out. The “news article” combines well written prose, video clips, pictures and Google Earth type imagery to immerse the reader into the story. And, it works. You feel like you are there. The credit for this great example of modern journalism goes to John Branch.

Follow this link or Google NY Times Snow Fall and you will see all the supporting articles and blogs that have been written following the release of the original article on December  20, 2012. I hope I write an article this well that gets this much exposure and acclaim some day. John won a Pulitzer Prize for his work. Well done.

J.R. Atkins recommends the NY time article snow fall


What can we learn about Social Media from the Carwash Business?

This article originally appeared in Professional Carwashing & Detailing where I was interviewed about Social Media. I thought you might find tips and relevant information here for your business.

Earning likes and profits

How to use social media to build customer relations and improve business

APRIL 28, 2014
Social media is one of the biggest buzz words in the business world, and it’s something that everyone says you need, but not everyone understands how to use. Professional Carwashing & Detailing interviewed three experts in the field of social media about how carwashes can best utilize it for public relations and marketing purposes. And while Facebook is still the most important social media site, there are others that you should be using to help improve your customer realations and get the word out about your carwash, according to the experts.

The 800 Pound gorilla

Facebook may have lost some of its “cool factor” with the youth, but Blane Russell, president of Social Eyes Marketing, said it’s still the most important social media website. “Make sure you’re doing Facebook in a big way, because it’s the 800 pound gorilla,” he said.

Facebook and why works to improve profits for washes

J.R. Atkins is the author of the book “Social Media 2.0,” and also a speaker and consultant on social media. He said that “Facebook is definitely the place to start, and then grow based upon your market and what you learn from Facebook.” While Facebook isn’t the only social media website you should use, Erin Sullivan, social media manager, agrees that it’s the most important resource for carwashes. “For the carwash industry Facebook is still number one.” She said that both Facebook and carwash industry appeal to a large audience, which makes them an ideal fit.

How to maximize your Facebook experience

The experts have some tips on making Facebook a good use of your time. Russell said that using Facebook to give away free carwashes is one way that his clients have gained followers. The hard cost of the wash is very low, and the number of followers it can help you get is high, he said. Facebook isn’t just about selling you to people, it’s also about entertaining them, according to Russell. “Everyone’s natural nature is to try to sell all the time, but if you want to get liked, amuse them, and they’ll like your page” he said. “Ask open ended questions, like: “Does your car have a name, and if so, why,” and you’ll start a conversation rather than turn people off with a sales pitch. He also recommends that you post regularly, at least a couple times a week, and that you have some humor and personality in your posts, so that people appreciate them. More articles on: Social media Social media is about building up loyalty and community, according to Atkins. He said it’s important to respond back to people on Facebook that contact you, and create posts that are designed around the types of things that your customer base is interested in. Facebook isn’t just about getting new customers, but keeping ones you have, according to Atkins. He said wash owners he’s worked with tell him that by “using social media, my customers keep coming back, and don’t stray.” A loyal customer is very valuable to a carwash, so keep them informed about what’s going on at you wash. By creating a Facebook account, and not using it, Sullivan says you’re doing more harm than good. “It hurts the business more than anything when they [Facebook account owners] don’t pay attention.” People recognize quickly when you aren’t engaged in your Facebook account, and not only will they not like your page, but they might think less of your business, she said. Her recommendation is to show some personality, and realize that every post you make doesn’t have to be about carwashes. “Your customers are not simply carwash customers, they have other interests as well,” she said. Another tip Sullivan has is to link your other social media accounts to Facebook when possible, to eliminate extra work, and connect across multiple platforms.

Professional connections on LinkedIn

While Facebook is still the most important social media website, there are many others that your wash can benefit from using. LinkedIn is a place that people go to discuss business, and because of that it has some advantages over other social media outlets. Atkins said that it’s “where your professional credentials live online.” He added that LinkedIn is important for wash owners who are hands on, and looking to work with other established businesses. LinkedIn is a better place to communicate professionally, according to Sullivan, who said it is definitely a supplemental tool, but can be effective for certain business situations. Russell agreed with the other experts that the major advantage about communicating on LinkedIn is that “no one will get upset or offended if you’re direct with them” about wanting to talk business. Setting up a profile, and learning how to use LinkedIn is very simple, so while you may not see a big initial return from creating an account, you will have a “virtual resume” and a place to connect with other businesses, according to the experts.

The pluses of Google+

While Google+ hasn’t taken off the way many predicted, it does have importance as a social media tool, even if it’s in a way that you might not think. “If you own a business, you need to have a presence,” said Russell. He also recommends usingGoogle Local as the place all of your reviews are put through to improve your search rankings, and get the word out about the great work your carwash does. More articles on: Multi-profit centers Google holds a lot of power as a search engine, and adding your business to Google+ gives your wash a better ability to be featured highly when a customer searches for it, according to Atkins. When you use Google’s search engine for a carwash that has a Google+ account, you will see information for its Google+ on the search page. “Google+ is definite must have now,” said Sullivan. She explained why it’s so important for business owners. “If I have a Google+ page, I now control what shows up in the Google search. When it comes up in search results, it will have the carwash name, it’s pulling the name, the description, the information … you know can dictate through your Google+ page.” She added that it’s important to get your presence on Google+ now, while it’s still an overlooked medium. It may not be the place you will go to communicate with your audience, but if you’re not on Google+ you’re missing out on improving your search engine optimization, which is one of the major ways people find out about a business.

Getting the picture with Instagram

The experts see Instagram as a supplemental tool, but an important one none the less. And the best thing about it is how simple it is to use. Grab your smartphone, take a picture, write a caption, add a few hashtags, and you’re done. “The beauty of Instagram is that people are going to promote you if they get excited about what you’re doing,” said Russell. Instagram is particularly popular with young people, and learning how to use it now can keep you ahead of the pack. Instagram is the perfect place to host pictures you’ve taken for a charity event or to showcase something unique or interesting that happened at your wash, according to Atkins. Another great thing about it is that it can be integrated with other outlets like Facebook and Twitter. For example, Atkins said you could “promote your event on Facebook, and then post pictures of the event on Instagram.” The ability to place pictures across multiple platforms makes Instagram a tool that can help you increase your Facebook and Twitter as well. “People respond to visuals more than something they read,” said Sullivan, which is a major reason why Instagram has become so popular. She sees it as an additional tool, and one any wash owner can utilize because of its simplicity. “It’s a good sort of extra … I think it’s a clear winner for how easy it is to use, and connect with other platforms.” Signing up for an account takes minutes, and you’ll be snapping pictures and posting them on Facebook and Twitter in no time. Taking pictures is fun, and Instagram is so easy to use.

How to follow Twitter

While Twitter is a platform that seems pervasive in our society, it is also the one that most people don’t understand how to use well, according to Atkins. You might not use Twitter to cultivate a following, but it is a great place to get direct feedback from your customers, he added. Read also: How to start a carwash articles Twitter is the place that you can “turn a raving lunatic into a raving fan,” according to Atkins. The way you do that is by responding to people who tweet you. For direct communication, Atkins sees Twitter as a better tool than Facebook, “it’s like texting,” he said. If someone finds you on Twitter and asks you a question, it’s easy to grab your smartphone or hop on your computer, and immediately respond back. If Facebook is the place to communicate to people, Twitter is the place for people to communicate to you. “It’s a conversation more so than other social media sites,” said Sullivan. “You need to expect to interact.” Twitter, more than Facebook, is about a two way communication between you and your audience, according Russell. Sullivan recommends how you can use Twitter as more than a way to communicate with your customers. She said you start by following some hashtags, and seeing what successful carwashes and other businesses do when they’re tweeting. It’s also important to think of the phrases that your customers would be searching for, and post on those hashtags. Russell said one way to effectively use Twitter is to find the important people within your community, and tweet them. Twitter is a conversation, so just like talking to people, there’s ettiquette, and things you can do to make follow and unfollow you. Once you figure out how to have a conversation on Twitter it can be a great tool. Even if you don’t want to utilize it for communicating to your audience, you should have an account so they can communicate to you.

Taking it all in and having fun with it

Facebook is still the most important tool you have at your disposal, but there are many other sites that offer their niche that can help improve your profits. If you need to connect with a local business, there’s LinkedIn. If you want more people to find you on Internet searches, use Google+. Want to speak directly with your customers, tweet them on Twitter. Need somewhere to showcase all those great pictures from the charity even you did? Well put them on Instagram. Social media doesn’t have to be hard work; in fact our experts recommend that you make it fun. Come up with a contest, and hype it up on Facebook, respond back to your customers on Twitter, and use Instagram to show pictures of the event. There continues to be those who don’t think social media is a viable resource. However, as Atkins joked, “If you can overturn the government of Egypt [with social media], I think we can increase sales 10 percent.”


basic business videos

VidMill – Quality Biz Videos and Amazing Prices

Check out these cool business videos at very reasonable prices from VidMill. Hers is the video VidMill created for Something Different Companies.

VidMill offers 3 price levels to help small businesses generate results with video: $299, $399, & $649

VidMill recommended by J.R. Atkins of Something Different Companies

 

 

 

 

 

 

 

 

Once you get your VidMill video produced, let Something Different Companies help you promote it via your Website, Social Media, Email Marketing or other methods.


Are You Getting Your Share of the $25B in Mobile App Sales

The Wall Street Journal today summed it up well stating that the Mobile App business is booming 5 years after Apple launched the App Store. Read the some of the details below or see the full article at the Wall Steet Journal.

Apps Rocket Toward $25 Billion in Sales

Players in Quickly Growing Business Scramble to Figure Out Best Ways to Attract Users and Turn a Profit

By JESSICA E. LESSIN and SPENCER E. ANTE

The mobile apps industry is booming, with Google and Apple now offering more than 700,000 applications each in their respective stores. But for every Instagram, there are thousands of duds. The WSJ’s Jessica Lessin tells us what makes an app successful in today’s competitive market.

Nearly five years after Apple Inc. AAPL -2.42% kicked off the mobile-apps craze, the industry is booming.

App stores run by Apple and Google Inc. GOOG +1.90% now offer more than 700,000 apps each. With so many apps to choose from, consumers are estimated to spend on average about two hours a day with apps. Global revenue from app stores is expected to rise 62% this year to $25 billion, according to Gartner Inc. IT +2.27%

The apps industry has matured in some respects. Some of the Wild West tactics of five years ago—like scams to accrue more downloads—have given way to more order as Apple and others tighten their rules. App developers are more methodical about marketing their apps and focusing on the few apps that work best.

What’s Your App?

Business leaders, athletes and entertainers share their favorite smartphone and tablet apps.

WSJ’s Spencer Ante takes a look at the explosive growth of smartphone, tablet and smart TV apps and how Google’s Android apps have given Apple a run for its money. Photo: Google, Inc.

How big of a money maker are apps? What country’s GDP is the size of the global app economy? How does app use compare to TV in terms of time spent per day? WSJ’s Jason Bellini has answers.

For every Instagram, the wildly popular photo sharing app that Facebook Inc. FB -0.22% bought for $1 billion last year, there are hundreds of thousands of apps that don’t catch on.

As the battlefield shifts to new geographies, new categories and new devices, developers are still trying to figure out which business models are the most profitable.

The apps industry “is like cars at the turn of the last century,” said Simon Khalaf, chief executive of mobile analytics firm Flurry Inc. “You see the growth of roads and know they’re going to be big. But it is still early days.”

TinyCo Inc., a San Francisco-based game maker that released its first mobile game in 2010, is experiencing both the promise and the perils of the apps industry. Today it has 13 mobile games and revenue is doubling. But every day is a battle to acquire users, said Michael Sandwick, manager of strategic partnerships.

The cost of acquiring users through advertising continues to rise by double digits year-over-year, he said, sometimes more sharply when bigger companies seek to introduce a new game. That has forced the startup to better tune its spending based on data about how people are discovering their games.

“There’s an incredible amount of saturation,” said Mr. Sandwick.

Just a few years ago, the apps industry was simpler. In early 2010, Apple’s App Store had a commanding lead with around 140,000 apps for phones. The market was heavily focused on the U.S.

Apple and Google Inc.’s Play store are today neck-in-neck in terms of smartphone apps catalogs and usage, said analysts. Apple still dominates in terms of money made by more than three to one, according to App Annie.

And there are others also offering app stores—to different degrees of success—including Microsoft Corp., MSFT +0.72%BlackBerryBB.T -3.60% -maker Research In Motion Ltd., and Amazon.com Inc. AMZN +2.77%

The app boom has spread to markets such as China, Japan and South Korea. That has led to some apps like social-networking service NHN Corp.’s Line leapfrogging U.S. app-makers in revenue by selling virtual items like stickers.

image

And apps are expanding their reach on devices. They’re no longer just for phones, but tablets and televisions too. The apps are taking advantage of hardware improvements like sensors that can tell an app how fast a person is moving.

In the past two years, consumers have doubled the time spent with apps to about two hours a day, according to Flurry. Yet people churn through apps fairly frequently, making it hard for developers to retain users.

About 63% of the apps used daily now differ from those used daily a year ago. Moreover, consumers focus on a handful—roughly eight apps—at a time.

Michael Duda, a New York-based marketing consultant and investor, said he regularly uses about 12 of the 70 or so apps on his Android smartphone that make his life easier, including Twitter, LinkedIn, Sonos, AmericanExpress and J.P. Morgan ChaseJPM +0.39% .

“A bunch of the apps I downloaded sounded cool,” but he said but most don’t add “utility to my day-to-day life.”

App makers can have a difficult time breaking into a business dominated by incumbents.

Only 2% of the top 250 publishers in Apple’s App Store are “newcomers,” versus 3% in Google’s Play store for Android apps, according to research firm Distimo.

“The bar is so high to build something that is special and valuable and easy to use,” said Jake Mintz, co-founder Bump Technologies Inc., a four-year-old app that lets people share media across phones by touching them. To be more useful, the Mountain View, Calif., company has branched out to share media across laptops too, he said.

Others app makers are coping with the shifting landscape by being more selective about what they build and how they promote their apps.

Michael Bayle, senior vice president and general manager of mobile at Walt Disney Co.’s DIS +0.85% ESPN, said the company recently decommissioned 23 of its 30 Apple apps it had been maintaining, and kept alive its most popular ones.

ESPN dropped an app for Los Angeles sports but kept its popular ScoreCenter app that publishes scores, news and standings from sports leagues, teams and players world-wide.

“It’s easy to make an app but the real expense is in maintaining it,” Mr. Bayle said.

Some app companies are scrambling for new revenue streams and expanding beyond the current leading money pots: ads and in-app purchases.

When music-discovery app Shazam Entertainment Ltd, introduced its first cellphone app about seven years ago, its main revenue came from deals with mobile operators and licensing its audio-recognition technology.

Today it has five revenue streams, including selling ads in apps, a paid premium version of its app and charging television advertisers to integrate Shazam campaigns.

“We have seen revenue drivers change over the years,” said chief revenue officer Doug Garland, declining to comment on its results. “We are figuring out where the best opportunities are and doubling down.”

Write to Jessica E. Lessin at jessica.lessin@wsj.com and Spencer E. Ante at spencer.ante@wsj.com

A version of this article appeared March 4, 2013, on page B1 in the U.S. edition of The Wall Street Journal, with the headline: Apps Explode Into Industry Ready to Hit$25 Billion


Have you Built your own Mobile App yet?

Hey what are you waiting for? Building your own simple Mobile App is easy now with a tool called Yapp App. Granted it may not be as dynamic and complex as Facebook or Angery birds, but you can have an App for your:

  • Events
  • Gatherings
  • Groups
  • Fundraising

Here is a segment from their website:

At Yapp, our mission is to empower people to interact and express themselves. We aim to do this by democratizing the creation of mobile apps so that anyone – even if they lack technology or design skills or resources and time – can create a mobile app for parts of their lives that matter to them.

We believe that app creation is something that anyone should be able to do and everyone will do, but don’t believe one platform can create apps for everyone. The needs of IT departments, brands, SMBs and consumers are very different.

We aspire to make it fun and simple for consumers to create a beautiful, content centric mobile app, or in our case, a Yapp. Yapps are user created, themed, customizable, mobile experiences that can be updated in real time and do not require their own binary.

Yapp Events

Our first product, Yapp Events, aims to help organizations, groups, and individuals quickly and simply create rich and elegant mobile apps to enhance events and gatherings such as weddings, conferences, reunions, classes, book clubs, fundraisers, parties, etc. 


Cool Movie Cars ~ like the Aston Martin DB5

I found this cool info-graphic about famous cars from movies. Of course, James Bond 007 is my favorite with the Aston Martin DB5, what is yours? 

The Greatest Cars In Hollywood

Created by AutoInsurance.US


The BeanCast talks about Mobile

Author J.R. Atkins recommends Bob Knorpp and the BeanCastMeet my friend Bob Knorpp. Bob produces a podcast that is recorded on Sunday nights and released every Monday covering current topics in Marketing, Advertising, Sales, Technology, New Media, Design … you get it, all the cool and fun things. In episode 211 “Everyone else is Lying” you will hear some discussion on Mobile Apps that I hope you find interesting and informative. Click on the link below, listen and let me know what you think.

http://beancast.evanbooth.com/shows/0211_The_BeanCast_Marketing_Podcast_Everyone_Else_Is_Lying.mp3

GUESTS

Dallas Speaker J.R. Atkins likes the BeanCast


How the Facebook IPO can Help your Business

After all the hype of the Facebook IPO, what now? AppAddictive suggest thereAuthor J.R. Atkins comments on Facebook IPO are 5 specific ways in which life will be better in a post Facebook IPO world.

 

Facebook Ads could be the most efficient source of Leads for your business

Facebook expects to raise $16 billion through its IPO, securing its title as the largest tech IPO in history. In the online world there is an air of excitement, speculation and questions. Most importantly – What does Facebook going public mean for your business? 

 

5 changes to Expect:

1. Better Ads:

Ads are essential to Facebook’s revenue stream, which will have to show significant growth. Expect to see innovation in ads – new ad formats, better targeting and greater reach. Similar to Search Ads after Google’s IPO, Facebook Ads platform is in it’s infancy. Expect Facebook ads to show up outside of the Network and Mobile.

 

2. Paid Reach for Posts

With a greater focus on ads, it will become increasingly harder for posts by businesses to reach fan’s newsfeeds. Compelling and engaging posts are still valuable – however business owners will have to venture into buying ads to make sure they get visibility.

 

3. Social Media Marketing will Become Easier

The rise of Facebook created the Social Media Industry. With Facebook’s IPO – growth will breed opportunity and standardize best practices. Business managers will have more tools and options to utilize Facebook effectively and invest more money.

 

4. More Apps, More Features, More Fun

Facebook has to do something with all that money right? Expect more features that promote sharing and engagement as Facebook acquires tech companies such as Instagram. As cool features are added, you can look forward to more ad real estate and ability to streamline your social media efforts. There is a huge opportunity to integrate newly acquired apps into your marketing too. 

 

5. Less Changes to Facebook

Do you feel like every time you login something has been added or removed? Facebook has certainly experimented to get it right. Now as a public company, they are less inclined to change products. That means managing your pages, ads and Apps will become easier.

Find more info and articles at https://blog.appaddictive.com/


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