I have been an observer of retail brands since my grandfather, A.R. Stark, taught me how to shop as a child. Then Stanly Marcus really got me interested as a student at Texas A&M under Dr. Leonard Berry at the Center for Retail Studies. As JC Penny undergoes a major brand change by former Apple Exec. Ron Johnson, I’m excited to see how it will turn out. Will the market respond positively? I look forward to your comments as well.
Notice the new logo
Red, White & Blue color coding for the pricing strategy. No more “always on sale” at JCP.
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Monthly content targeted towards events like the Super Bowl and the Oscars.