Think about how easy life would be if you could understand and accurately predict the exact thought process of your customer base. E-commerce, in its most basic guise, is a system of supply and demand. Understand this demand, and you’re perfectly positioned to give your customers what they want.
Sadly, it’s impossible to do this. After all, we aren’t mind readers! But don’t fret – while knowing exactly what people are thinking isn’t plausible, there are ways to monitor trends. With the help of online e-commerce platforms, you can work out where potential profits are won and lost. Today, let’s take a look at four habits of online shoppers and learn how to exploit them to boost funds.
With the world constantly evolving, mobile platforms are becoming an increasingly important aspect of any user journey. Shockingly though, this is where most e-commerce businesses are losing ground.
A recent study from Invespcro would highlight this, with their results showing consumer satisfaction was at its lowest when it came to the ability to purchase through a smartphone. Wise online store owners would do well to optimize this aspect of their business, in order to boost user retention and provide a fluid, smooth journey.
Social shopping plays a huge part in the way items are advertised in the 21st century. If you’re selling a product which the customer can tangibly hold in their hand (rather than a service), promoting it on a social media account will help garner attention.
Marketing Land provides a detailed guide on how to get the most out of Pinterest in this regard. This is a platform which is particularly suited to showing off your stock. Dedicate real care and attention towards making listings look as good as possible.
Along the same lines as mobile optimization, consumers are looking for the easiest possible experience when it comes to the checkout process. This is epitomized by the one-click-and-done method which industry leaders like Amazon and eBay have introduced.
In order to implement this, you’ll need to create a system which allows users to have a dedicated account set up on your site. This won’t be too hard and can be achieved with the use of aforementioned platforms dedicated to managing your store.
People are more likely to trust a face than a name they don’t recognize If you’re a smaller enterprise, it’s worth keeping this in mind. While a name itself is enough to appeal when it comes to larger companies, you may need to think outside of the box if you’re a start-up.
Having a friendly, relatable human face at the forefront of your brand is a great way of doing this. Consumers find it easier to trust that which they can see. If they feel a “real person” is on the other end, they’re more likely to hand over their cash.
Have these online habits given you food for thought? Be sure to keep them in mind when running your business. They should make a huge difference.
Over the past decade, technology completely transformed the marketing and advertising industry, but it’s rarely discussed how it changed the PR industry. Back in the day, at the dawn of the internet, issuing press releases used to be the most common method of keeping your key publics, as well as the general public, informed about some important activities of your company, increasing exposure, and expanding your reach. Nowadays, there are more personal and direct ways to contact your target audience and let them know that you’re about to launch a new product or service, enhance your brand recognition, or improve your company image.
There’s no doubt that social media platforms have changed the face of communication. If we bear in mind that Facebook has 2,01 billion monthly active users, or that Twitter boasts 328 million people who share their thoughts and ideas within its 140-character limit, it’s clear that together with Instagram and LinkedIn, these social networks enable companies to break the fourth wall and enter their audiences’ lives on a more profound level. Successful companies combine their PR, development of a visual brand and social media efforts in order to create an effective two-way communication channel with their target audiences.
Apart from using social media networks to announce new products and all kinds of events, you can also take advantage of your audience’s comments, suggestions, and frequently asked questions to create relatable content, and even improve your products’ functionalities thus meeting your audience’s needs.
Of course, the development of digital media doesn’t mean that you should stop paying attention to traditional marketing channels. There are certain demographics that can be reached almost exclusively through traditional media. That’s why it’s essential to employ a comprehensive media and PR strategy that will extend your reach, as well as, access all your potential customers.
As of late, marketing and sales can’t be imagined without the use of AI. According to The Economist Intelligence Unit, 75% of surveyed executives said that they would actively implement AI in their companies within the following three years. All kinds of automation tools make things much easier and improve customer experience. Chatbots are among them, and now many websites feature these little gadgets that help their customers solve some common issues or even pick a product they need. Since PR and customer service are closely related in the sense that bad customer service results in negative PR, while great customer service can do wonders for PR, it goes without saying that if you want to make your customers happy thus creating an impeccable reputation, you need to provide them with the latest technology tools. Luckily, modern chatbots can perfectly impersonate human interaction, which means that you can engage your customers in a friendly, personal chat and start building trust.
One of the most frequent questions regarding PR is how to calculate its ROI. This is one of the biggest shortcomings of the traditional PR since it’s extremely difficult to identify which PR tactics are effective and which should be improved. Fortunately, there are tools that can help you establish whether a tactic manages to drive engagement and to what extent. Also, it’s worth mentioning that many marketers use Google Analytics in a superficial manner, that is only to keep track of monthly visitor count, and they fail to use its other, more complex features to the fullest. Google Analytics segments can make a big difference in the way you analyze the data you’ve collected and provide you with more detailed insight into various metrics.
This is one of the most popular buzzwords of the moment, as almost all companies, both small startups, and the industry giants, believe that employing influencers is critical for their image and reputation. Influencer marketing is similar to celebrity endorsements, and the main difference between these two strategies lies in the fact that celebrities lend their names and a portion of their fame to brands, but this doesn’t imply that they have to be experts when it comes to the products they’re endorsing.
On the other hand, influencers try out, test, and research the products they recommend, and their followers are convinced that their expertise in a particular niche guarantees that the product they are promoting is of the best quality. A stunning 94% of marketers that participated in a recent research study said that they believed in the effectiveness of influencer marketing. This strategy is, undoubtedly, capable of being extremely beneficial for PR, and despite some controversies, it has been gaining momentum ever since its appearance.
Content obviously rules. It’s indispensable in both marketing and PR, and creating a brand story is crucial for attracting your prospects and capturing their attention, as well as for improving your brand image. When we’re talking about content, it’s important to stress that it refers to any element of your interaction with your customers, and it includes blogging, advertisements, social media posts, press releases, white papers, emails, websites, and landing pages. Even details, such as email signatures, play an important role in creating a positive image and reputation.
Producing quality content should be your first and foremost concern, not only because you want to educate and entertain your customers, but also as it’s a powerful weapon against negative brand advocates. You can count on the fact that you’ll have your fair share of PR and marketing rough patches, such as people sharing some negative experiences with your brand on social media, and that’s where awesome content will come to your rescue and save the day.
Sometimes negative customer experiences can’t be prevented, and if you think that ignoring bad comments and angry customers is an excellent PR strategy, you’re wrong. It’s important to handle such incidents in a professional manner and turn these potential PR disasters into triumphs, and that’s why a great narrative, paired with impressive communication skills, is a must.
Technology is of paramount importance to the PR industry, and it can be a game-changer in building and maintaining a positive public image.
Guest Blogger: Nate Vickrey is a marketing consultant and an online author. He is mostly engaged in providing his expertise to startups and SMBs. He is also the executive editor at Bizzmark Blog and an author on TheNextWeb.
Content marketing grows in popularity with each year. But what is it, a working technology or another trend that will soon come to naught? To competently answer this question, let’s dig deeper along with Lucy Adams.
Let’s face it: content marketing is not suitable for everyone and requires time (up to a few years!) to give results. Like any other trend, content marketing is surrounded by myths and omissions. To confidently decide whether to invest in this tool, let’s consider the facts that we already know about content marketing.
#1 Content Marketing Strategy Should Be Documented
According to Content Marketing Institute, about 42% of companies in b2b operate according to the pre-written content strategy.
On average, successful companies use 15 tools while inefficient – no more than 10. Successful companies allocate about 40% of their budget on content marketing while inefficient – about 15%.
#2 Content Director Will Soon Become One of the Most Demanding Professions in Marketing
More and more top managers will treat content marketing as a necessary tool requiring marketing costs. This means that companies will need not only favorable climate and corporate culture but also responsible managers to create and implement content strategies. Companies that do not assign responsibility for the creation and distribution of content to special people or units will lose the battle!
#3 Content Marketing Attracts More Customers at a Lower Cost
According to polls, in about 60% of cases, content marketing increases both the quantity and quality of incoming potential customers. Moreover, the price per 1 client reduces by 38%! In other words, good content marketing has a tangible commercial effect, increasing the flow of customers and reducing the price of a single lead.
#4 Large Information Articles, Videos, and White Papers Have the Greatest Return on Investment from All Content Marketing Tools
According to a study conducted by copypress.com, the three greatest tools in terms of ROI are feature articles, video materials, and white papers (manuals, reviews, and mini-books that help to choose this or that product or solution).
In conditions of time and budget shortage, you can start your content marketing strategy with posting the materials that give the maximum effect and require minimum efforts. Most likely, employees of your company must have valuable experience to share. Start with it.
You can never know which article will become viral and cause noise. Often the material that takes a week goes unnoticed, and vice versa. That’s why you should prepare at least a dozen of different publications to test the interest of the audience.
#5 Your Subscriber Base Is Your Main Asset
Remember that you can’t make the first impression twice! Be sure to provide visitors with valuable information from the very first try. As soon as you get emails, things will go easier.
There are many pieces of evidence of the effectiveness of proper email marketing. According to icontact.com, those customers who received emailing spend 83% more money on online purchases and make purchases 28% more often. Every dollar invested in email marketing receives the return of $44!
#6 Adjusting the Content Strategy to the Sales Funnel Increases the Conversion
According to Aberdeen Group, adjusting the content strategy to the sales funnel increases the conversion by 73%. Almost all successful companies have internal databases containing articles, presentations, reviews, cases, videos, interviews, checklists, recommendations, etc. along with instructions for managers. It is called lead nurturing.
Prepare useful and interesting materials for clients, which will help them to understand your opportunities and advantages better. Teach sales managers to use these materials, taking into account the degree of customers’ readiness for making a purchase.
#7 People Won’t Read Everything You Wrote
According to Nielsen, only about 25% of the text is covered by an average visitor while 17% of visitors spend less than 4 seconds per page (apparently, these are those who immediately realized that they are in the wrong place).
First of all, make the visitor sure that he will find what he’s looking for. Secondly, make the page convenient for quick scanning, the so-called diagonal reading. Thirdly, provide bright, contrasting and understandable calls to action: these buttons must vividly stand out in the background of the page!
#8 Content Marketing is not Suitable for Everyone
It requires transparency, both in relation to customers and within the organization. One of the main tasks of content marketing is to get the trust of the market. Customers want to work with competent, enthusiastic, afflicted people who won’t quit in a difficult situation.
#9 You Must Have Your Own Content Marketing Platform
Make sure that you post materials on the platform created for your tasks and that you completely control. All the other platforms are the leased territory. They can disappear one day, and you will not do anything about it. Although you need links, you must have your personal platform!
Given the excessive attention to social networks, there is another danger: your competitors can target advertising exclusively to the communities that you lead in social networks, thereby taking away your potential customers.
When it comes to monetizing contacts and customer bases, one targeted subscriber from an emailing base brings the same amount of money as about 15 followers in social networks. That is, the point is to focus on collecting a base of loyal subscribers, considering the audience in social networks as a useful addition to it.
#10 Content Marketing is about a Team, not a Single Person
Depending on your tasks and scales, you will need a person or team that will embody your content marketing strategy. Where can you get a good content marketer? Well, it’s all about your budget. One of the options is to find the best you can afford and train it.
If you can afford only one specialist, must have the skills of writing, editing, getting information from your employees and authoritative sources, as well as preparing the full range of marketing materials, from blog posts to emailing and brochures that sales managers will send out to potential customers.
If your budget is small, don’t worry. Just as morning exercises are beneficial to the body, even one strong article in a couple of weeks can be of great importance if such articles are regularly issued!
Lucy Adams is a blogger and buzzessay writer. She’s interested in education, writing, books, and a few more niches. Simply put, Lucy is a generalist who’s able to bring to life a huge variety of ideas. Feel free to share your suggestions; be sure, you’ll get a grounded response to your each and every request.
If you’re in the business of selling products or services online, your website can make or break your brand. While most companies stay on top of the marketing techniques that can help to drive more traffic to their site, they often forget to make improvements to the site itself. Here are five ways that your site might be hurting sales and how you can fix it.
1. You Have Unresolved Glitches
This sounds like a simple problem that any web administrator with an ounce of sense would avoid. However, many site admins don’t realize that their e-retail platform has a glitch because they don’t regularly check the platform for user friendliness. If customers run into a glitch, they’ll oftentimes abandon the purchase rather than contacting the administrator about the problem. Hence, it’s crucial that you’re regularly checking the site for any glitches or issues.
2. There’s Never Any Rush To Buy
If your site isn’t regularly running promotions that feature a deadline, such as “product X is 25% off until this Friday,” then you’re not creating time-sensitive reasons for customers to make purchases. Companies attach deadlines to their promo codes and sales for good reason; it gives the customer a reason to buy now instead of later. Don’t think of these promotions as sleazy. They’re actually quite common and a completely moral sales tactic.
3. The Tech Is Fine, But The Site Itself Is Hideous
Sure, any e-retailer needs to have a glitch-free storefront that runs smoothly and processes data and promo codes without error. But don’t think that design doesn’t matter. Customers like to be welcomed by a web design and graphics that are pleasing to the eyes. Good visuals can compel customers who are on the fence to finally make that purchase.
4. Zero Social Media Presence
As social media becomes more and more of an integral part of how our society communicates, retailers can’t afford not to have a strong social media presence. It’s common for consumers to look at a brand’s Twitter or Instagram before deciding to make a purchase. If your site doesn’t have any sort of social media presence, customers may actually find that to be odd and somewhat suspicious. Social media isn’t just good from a marketing perspective. Rather, it’s a good way to cement your brand as trustworthy and give a legitimacy to your brand’s entire presence online.
5. Contacting Customer Service Is A Nightmare
No one wants to receive a barrage of petty customer complaints or unnecessary questions. For this reason, many sites tend to bury their customer service contact form or information, theorizing that only customers with legitimate questions will take the time to seek out the contact info. While this idea is okay in theory, it can kill potential sales. When customers have a question that they need to ask before they feel confident making a purchase, they want to be able to contact customer service quickly and simply. This is why a customer service contact should always be plainly visible on your site.
If you stay on top of these five potential mishaps, you can create a site that is user-friendly and conducive to consistent sales.
Guest Blogger: Jessica Kane is a professional blogger who has worked in eCommerce for the last five years. She currently writes for Rakuten Super Logistics and recommends them for all your fulfillment
Redirecting the traffic on your site is hard, especially when competition is consistently on the rise. Retaining traffic is even more challenging. Success comes only if you are thorough with your marketing strategies.
Having a well-designed site with great loading speed is awesome, but optimizations are also needed, as they push the site further up the SERP (Search Engine Results Page) ladder. Refining and updating your content as well as tuning the SEO parameters, gradually paves the way for more visibility.
Presenting yourself on social media is something you can’t afford to ignore if you want to target a wide segment of audience. Guest blogging on other sites, building links with the influencers, sending personalized emails to your customers etc. are some of the tested techniques that could be adopted for retaining a long term relationship and trust.
Non-internet users too can be targeted through offline promotions. Distributing merchandise with your brand logo or announcing online offers with print media can help in drive traffic to your website.
Simply put, It’s all about how effectively can you create a brand awareness for your site. The more people find you, the more traffic you generate.
The following infographic focuses on tips to ease you out of your ecommerce traffic woes –
Guest Blogger: Divya Dube is an e-commerce subject writer at mofluid.com. She loves to do research and is an avid reader of technology, psychology, and fiction. She is also a gadget freak, a traveler, loves chocolates & music and has an immense passion for writing.
As someone delivering Social Media, Websites and Online Marketing, I find myself in need of creative graphics on a regular basis and I have found some resources you might what to check out.
1. Visme: Think of Visme as a perfect marriage between Microsoft PowerPoint and Adobe InDesign; ease of use meets professional design. Their clean graphic website will walk you through the three easy steps to create your first graphic image and includes a nice short video to help you get started. Use the Visme tool set to create:
Charts & Graphs
The free version allows you to create 3 projects and is a great way to check it out. If you like it and want to upgrade, the Standard Plan is $4.50 per month and the Complete Plan is $14.25 per month, no too much when you consider the competition. I’m hoping they will preformatted projects for cover images for Facebook, LinkedIn, Twitter and Google+ as I am tasked to create these often. Below is a sample project I created in less than five minutes. Let me know how Visme works for you.
2. Fivver: If you are more into outsources than “DYI” then check out Fivver. You hire someone to do you graphic for you at very low prices, like $5.00. The prices goes up as you add requirements but you still can get graphics delivered in a few days for less than $50.00. Again, not to bad when you consider other alternatives. Here is a recent example from Fivver that ran me $5.00 and took 4 days to complete.
3. Design Class: Most class work in design requires the student to create projects for real companies. Most will have a digital portfolio to show you how their skills and talents are developing. Why not let your brand benefit from the bright minds of tomorrow’s professional designers. Just Google “InDesign Classes” in your area then contact the instructor about student projects with your organization.
What would cause the #2 and #3 to want to merge? To take on #1? What would cause them to back out of the merger? It’s been long enough since the the decision to Not merge was made that many arm chair executives are weighing in on the reasons why and why not. If you did not see the Ad Age article I have include the Link and the first part of the article below.
It started in February of last year when John Wren visited Publicis Groupe and admired the company’s stunning Champs Élysées view. Maurice Lévy, CEO of the French agency giant, was quick to say that it could belong to the Omnicom chief. That “joke,” as Lévy later called it, led to a proposal to combine advertising’s second- and third-largest players to create a $24 billion colossus to unseat leader WPP, creating unprecedented industry scale.
Nine months and nearly $100 million in professional fees later, no one’s laughing at the punch line now delivered by two of the industry’s top executives, who killed their history-making merger Thursday.
It’s not just about losing face after a highly publicized effort to reshape the advertising landscape. The ease with which the two are walking away from the deal begs the question of the very rationale supporting its initial concept. Both parties now call the transaction an “opportunity,” not a “necessity.” Nonetheless, during the process each side revealed a weakness in praising the other’s strength: for Omnicom, it was Publicis’ digital resources and for Publicis, Omnicom’s creative assets. Officially, the complexities in attaining U.K. tax domicile and regulatory approvals, and subsequent transaction closing delays, are blamed for the deal’s collapse. But insiders insist the lack of consensus about management structure and top personnel decisions are the real reason, something even Omnicom’s Wren hints at.
Social media is one of the biggest buzz words in the business world, and it’s something that everyone says you need, but not everyone understands how to use. Professional Carwashing & Detailing interviewed three experts in the field of social media about how carwashes can best utilize it for public relations and marketing purposes. And while Facebook is still the most important social media site, there are others that you should be using to help improve your customer realations and get the word out about your carwash, according to the experts.
The 800 Pound gorilla
Facebook may have lost some of its “cool factor” with the youth, but Blane Russell, president of Social Eyes Marketing, said it’s still the most important social media website. “Make sure you’re doing Facebook in a big way, because it’s the 800 pound gorilla,” he said.
Facebook and why works to improve profits for washes
J.R. Atkins is the author of the book “Social Media 2.0,” and also a speaker and consultant on social media. He said that “Facebook is definitely the place to start, and then grow based upon your market and what you learn from Facebook.” While Facebook isn’t the only social media website you should use, Erin Sullivan, social media manager, agrees that it’s the most important resource for carwashes. “For the carwash industry Facebook is still number one.” She said that both Facebook and carwash industry appeal to a large audience, which makes them an ideal fit.
How to maximize your Facebook experience
The experts have some tips on making Facebook a good use of your time. Russell said that using Facebook to give away free carwashes is one way that his clients have gained followers. The hard cost of the wash is very low, and the number of followers it can help you get is high, he said. Facebook isn’t just about selling you to people, it’s also about entertaining them, according to Russell. “Everyone’s natural nature is to try to sell all the time, but if you want to get liked, amuse them, and they’ll like your page” he said. “Ask open ended questions, like: “Does your car have a name, and if so, why,” and you’ll start a conversation rather than turn people off with a sales pitch. He also recommends that you post regularly, at least a couple times a week, and that you have some humor and personality in your posts, so that people appreciate them. More articles on: Social mediaSocial media is about building up loyalty and community, according to Atkins. He said it’s important to respond back to people on Facebook that contact you, and create posts that are designed around the types of things that your customer base is interested in. Facebook isn’t just about getting new customers, but keeping ones you have, according to Atkins. He said wash owners he’s worked with tell him that by “using social media, my customers keep coming back, and don’t stray.” A loyal customer is very valuable to a carwash, so keep them informed about what’s going on at you wash. By creating a Facebook account, and not using it, Sullivan says you’re doing more harm than good. “It hurts the business more than anything when they [Facebook account owners] don’t pay attention.” People recognize quickly when you aren’t engaged in your Facebook account, and not only will they not like your page, but they might think less of your business, she said. Her recommendation is to show some personality, and realize that every post you make doesn’t have to be about carwashes. “Your customers are not simply carwash customers, they have other interests as well,” she said. Another tip Sullivan has is to link your other social media accounts to Facebook when possible, to eliminate extra work, and connect across multiple platforms.
Professional connections on LinkedIn
While Facebook is still the most important social media website, there are many others that your wash can benefit from using. LinkedIn is a place that people go to discuss business, and because of that it has some advantages over other social media outlets. Atkins said that it’s “where your professional credentials live online.” He added that LinkedIn is important for wash owners who are hands on, and looking to work with other established businesses. LinkedIn is a better place to communicate professionally, according to Sullivan, who said it is definitely a supplemental tool, but can be effective for certain business situations. Russell agreed with the other experts that the major advantage about communicating on LinkedIn is that “no one will get upset or offended if you’re direct with them” about wanting to talk business. Setting up a profile, and learning how to use LinkedIn is very simple, so while you may not see a big initial return from creating an account, you will have a “virtual resume” and a place to connect with other businesses, according to the experts.
The pluses of Google+
While Google+ hasn’t taken off the way many predicted, it does have importance as a social media tool, even if it’s in a way that you might not think. “If you own a business, you need to have a presence,” said Russell. He also recommends usingGoogle Local as the place all of your reviews are put through to improve your search rankings, and get the word out about the great work your carwash does. More articles on: Multi-profit centers Google holds a lot of power as a search engine, and adding your business to Google+ gives your wash a better ability to be featured highly when a customer searches for it, according to Atkins. When you use Google’s search engine for a carwash that has a Google+ account, you will see information for its Google+ on the search page. “Google+ is definite must have now,” said Sullivan. She explained why it’s so important for business owners. “If I have a Google+ page, I now control what shows up in the Google search. When it comes up in search results, it will have the carwash name, it’s pulling the name, the description, the information … you know can dictate through your Google+ page.” She added that it’s important to get your presence on Google+ now, while it’s still an overlooked medium. It may not be the place you will go to communicate with your audience, but if you’re not on Google+ you’re missing out on improving your search engine optimization, which is one of the major ways people find out about a business.
Getting the picture with Instagram
The experts see Instagram as a supplemental tool, but an important one none the less. And the best thing about it is how simple it is to use. Grab your smartphone, take a picture, write a caption, add a few hashtags, and you’re done. “The beauty of Instagram is that people are going to promote you if they get excited about what you’re doing,” said Russell. Instagram is particularly popular with young people, and learning how to use it now can keep you ahead of the pack. Instagram is the perfect place to host pictures you’ve taken for a charity event or to showcase something unique or interesting that happened at your wash, according to Atkins. Another great thing about it is that it can be integrated with other outlets like Facebook and Twitter. For example, Atkins said you could “promote your event on Facebook, and then post pictures of the event on Instagram.” The ability to place pictures across multiple platforms makes Instagram a tool that can help you increase your Facebook and Twitter as well. “People respond to visuals more than something they read,” said Sullivan, which is a major reason why Instagram has become so popular. She sees it as an additional tool, and one any wash owner can utilize because of its simplicity. “It’s a good sort of extra … I think it’s a clear winner for how easy it is to use, and connect with other platforms.” Signing up for an account takes minutes, and you’ll be snapping pictures and posting them on Facebook and Twitter in no time. Taking pictures is fun, and Instagram is so easy to use.
How to follow Twitter
While Twitter is a platform that seems pervasive in our society, it is also the one that most people don’t understand how to use well, according to Atkins. You might not use Twitter to cultivate a following, but it is a great place to get direct feedback from your customers, he added.Read also: How to start a carwash articlesTwitter is the place that you can “turn a raving lunatic into a raving fan,” according to Atkins. The way you do that is by responding to people who tweet you. For direct communication, Atkins sees Twitter as a better tool than Facebook, “it’s like texting,” he said. If someone finds you on Twitter and asks you a question, it’s easy to grab your smartphone or hop on your computer, and immediately respond back. If Facebook is the place to communicate to people, Twitter is the place for people to communicate to you. “It’s a conversation more so than other social media sites,” said Sullivan. “You need to expect to interact.” Twitter, more than Facebook, is about a two way communication between you and your audience, according Russell. Sullivan recommends how you can use Twitter as more than a way to communicate with your customers. She said you start by following some hashtags, and seeing what successful carwashes and other businesses do when they’re tweeting. It’s also important to think of the phrases that your customers would be searching for, and post on those hashtags. Russell said one way to effectively use Twitter is to find the important people within your community, and tweet them. Twitter is a conversation, so just like talking to people, there’s ettiquette, and things you can do to make follow and unfollow you. Once you figure out how to have a conversation on Twitter it can be a great tool. Even if you don’t want to utilize it for communicating to your audience, you should have an account so they can communicate to you.
Taking it all in and having fun with it
Facebook is still the most important tool you have at your disposal, but there are many other sites that offer their niche that can help improve your profits. If you need to connect with a local business, there’s LinkedIn. If you want more people to find you on Internet searches, use Google+. Want to speak directly with your customers, tweet them on Twitter. Need somewhere to showcase all those great pictures from the charity even you did? Well put them on Instagram. Social media doesn’t have to be hard work; in fact our experts recommend that you make it fun. Come up with a contest, and hype it up on Facebook, respond back to your customers on Twitter, and use Instagram to show pictures of the event. There continues to be those who don’t think social media is a viable resource. However, as Atkins joked, “If you can overturn the government of Egypt [with social media], I think we can increase sales 10 percent.”