Happy New Year 2010!

Category : General

I moved my blog to††WordPress.com†today and invite you to explore the new features I have added such as: Search, Subscribing, Flickr and Twitter.

Let’s make 2010 a† great year.


Wanted: Social Media & Web Analytics Package

Category : Technology

What do you use to track the activity generated by Social Media and Inbound Marketing? Iím looking for a web based solution that will help a small business track activity from the following sources in one package:

  • Website
  • Blog
  • YouTube Channel
  • Flickr
  • LinkedIn
  • Facebook
  • Twitter
  • Plaxo
  • Linked Websites
  • PURL Campaign

††††††††††††††††††††††††††††††††††††††††††††††††††††††††††

Google Analytics will do some of this but not all. If I engage an ad agency they will provide analytics for the campaign. Yet, when I finish the work with the agency, my data and tools go away too. What can a business use to track and analyze all web oriented marketing activity?

Some tools I have heard of are:

Ł† HubSpot: http://www.hubspot.com/

Ł† Woopra: http://www.woopra.com/

Ł† MutualMind: http://www.mutualmind.com/

Ł† BuddyMedia: http://www.buddymedia.com/

Do you have any experience with these or other tools? I look forward to your comments.


Why is the US postal system losing money?

Tags :

Category : General

Why is the US postal system losing money?

By J.R. Atkins 12/18/2009

Non-competitive business practices or poor customer service; what would you call this recent experience with the US Postal Service?

Monday evening I went to get my mail when I noticed our community mail box had been knocked down. I went ahead and checked for mail, no luck.

Tuesday evening, same thing, no mail. This is when I figured that the mail is not going to be delivered if the boxes are not accessible from the rout carrierís vehicle.

On Thursday I call my local post office and they tell me I can pick up my mail at their location and they have no idea when my mail box will be repaired.

On Friday, I go to the post office to pick up my mail and learn they donít have my mail. It is at an annex. If I call the annex, they can deliver my mail each day to my local post office and I can come pick it up.

I call the annex, they said they can deliver my mail to my local post office on Saturday and I will need to call each day to get my mail. I cannot just let them know to keep delivering it there till I say otherwise. And, they have no online method of communication.

At this point, I am ready to find another way to receive my mail. This is how the free market system works. Business will go and stay where it is appreciated. When the service/cost offering deteriorates, then people find another solution. Thus: FedEx, UPS, Email, Fax, and Ecommerce are eating away at the US Postal System.

If I was paying an independent provider for mail service, how might this story have changed?

1.††††† The carrier would have come to my door, delivered the mail or left a note.

2.††††† The carrier would have placed a not on the downed ,mail box with instructions

3.††††† There would be information on the web and email communication available

4.††††† My monthly fee for mail delivery might be reduced until the mailbox is repaired.

The list could go on but you get the idea. So the question is, would we be better off with a privatized system for mail delivery?

J.R. Atkins is a Social Media Speaker and Consultant with Something Different Companies LLC.


CRM tie into Social Media

Category : Social Media , Technology

As I work with companies on their Social Media strategy and modifying their sales process it often comes down to having a CRM system that integrates well with Social Media, Websites, Blogs, FAQ and other user generated content.

At a recent industry event I learned how Salesforce.com has already built the integration (API) tools to tie into Twitter and Facebook so LinkedIn canít be far behind. Yet, with Microsoft CRM it would be customization Iíd have to pay for from a Partner.

As a consultant, Iím looking for ease of use, ease of implementation and low total cost of ownership. My hat is off to Salesforce.com for leading the way.


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