Charlene Li and her staff at Altimeter Group host an annual Social Business Survey. See the entire post at her Blog. Top findings include:
- Most organizations are “intermediate,” with only 17% self-described as “strategic” in the execution of their social strategies.
- 78% of companies have a dedicated social media team, at the division, corporate or both levels — only 22% of companies do not have a dedicated team.
- Companies are committing more headcount to social media across all sizes of organizations. The biggest jump is for companies with more than 100,000 employees, which now report an average of 49 full-time employees supporting social media, compared to 20 in 2010.
- 85% of companies have an organizational social media policy, yet only 18% of companies report that their employees’ knowledge of social media usage and the organizational policy is either good or very good.
How does this fit with your business? Call or email J.R. Atkins today of you would additional insights on how to improve your social media. 214-707-1705, JRatkins@SomethingDifferentCompanies.com