In today’s increasingly internet oriented market, a company’s website is one of their greatest assets. As such, it is well worth the effort and expense to get your web design up to scratch in order to see your sales and conversion rate climbing. The folks at DesignAdvisor have created an enlightening infographic which outlines 15 of the latest web design trends in 2018.
If you’re not entirely convinced of the major importance of web design, let’s take a look at some of the numbers. Statistics show that 75% of users make a judgment (either positive or negative) about a company’s credibility based on the appearance of their website and 94% of users will simply bounce away from a website if they don’t find the design attractive or inviting enough.
This infographic will help you pinpoint some areas which may need beefing up on your website. For example: How easy is it to navigate your webpage? Is your layout eye-catching? Are you providing engaging content? What is your website’s loading speed? Surveys have revealed that most users expect a page to load within two seconds, and even a one-second increase can cause a drop in sales of up to 27%.
You might be hesitant to invest vast amounts of time and money into your website, especially in the initial stages of your business’s development. However, according to research, for every $1 invested in improving user experience, you can expect up to a $100 in returns. It just might end up being the best investment you make.
The abundance of interesting facts complimented by colorful illustrations sprinkled throughout the infographic makes it easy to follow. Another prominent feature is the case study cameos which speak for themselves by highlighting how various well-known businesses benefited by improving specific aspects of their websites. See what insight you can gain from it and take the lead with some of these latest web design trends.
Think about how easy life would be if you could understand and accurately predict the exact thought process of your customer base. E-commerce, in its most basic guise, is a system of supply and demand. Understand this demand, and you’re perfectly positioned to give your customers what they want.
Sadly, it’s impossible to do this. After all, we aren’t mind readers! But don’t fret – while knowing exactly what people are thinking isn’t plausible, there are ways to monitor trends. With the help of online e-commerce platforms, you can work out where potential profits are won and lost. Today, let’s take a look at four habits of online shoppers and learn how to exploit them to boost funds.
With the world constantly evolving, mobile platforms are becoming an increasingly important aspect of any user journey. Shockingly though, this is where most e-commerce businesses are losing ground.
A recent study from Invespcro would highlight this, with their results showing consumer satisfaction was at its lowest when it came to the ability to purchase through a smartphone. Wise online store owners would do well to optimize this aspect of their business, in order to boost user retention and provide a fluid, smooth journey.
Social shopping plays a huge part in the way items are advertised in the 21st century. If you’re selling a product which the customer can tangibly hold in their hand (rather than a service), promoting it on a social media account will help garner attention.
Marketing Land provides a detailed guide on how to get the most out of Pinterest in this regard. This is a platform which is particularly suited to showing off your stock. Dedicate real care and attention towards making listings look as good as possible.
Along the same lines as mobile optimization, consumers are looking for the easiest possible experience when it comes to the checkout process. This is epitomized by the one-click-and-done method which industry leaders like Amazon and eBay have introduced.
In order to implement this, you’ll need to create a system which allows users to have a dedicated account set up on your site. This won’t be too hard and can be achieved with the use of aforementioned platforms dedicated to managing your store.
People are more likely to trust a face than a name they don’t recognize If you’re a smaller enterprise, it’s worth keeping this in mind. While a name itself is enough to appeal when it comes to larger companies, you may need to think outside of the box if you’re a start-up.
Having a friendly, relatable human face at the forefront of your brand is a great way of doing this. Consumers find it easier to trust that which they can see. If they feel a “real person” is on the other end, they’re more likely to hand over their cash.
Have these online habits given you food for thought? Be sure to keep them in mind when running your business. They should make a huge difference.
Use Hootsuite to Schedule and Manage Your Social Media Including Instagram
Hootsuite has expanded its dashboard to make it easier for you to schedule and monitor your social media efforts on Instagram. Previously, Hootsuite provided you the ability to tend to your Facebook and Twitter platforms with ease, now you can do the same with Instagram. With an ever-increasing number of businesses and professionals taking to Instagram, this is a welcome addition from Hootsuite.
There are a number of tactics you will want to consider utilizing to make the most of your Instagram account. Thanks to Hootsuite now being a resource for you, you can utilize this tactics and strategies with greater ease.
Don’t Post All Photos Immediately
Many, if not most, Instagram users are in the habit of posting photos directly after taking them. This can result in images being uploaded to Instagram at points in time at which you will not garner the optimal impact for them. If you are using Instagram for business, you necessarily want to put up your photos at times in which they will have the biggest impact.
Thanks to Hootsuite, you can take a photo and schedule it to go up on Instagram at a future point in time. You can accomplish this at one time and directly after taking the image. You do not need to carve out time, later on, to go back and post your image.
Take Advantage of Iconosquare
In addition to using Hootsuite to up your Instagram game, take advantage of Iconosquare as well. These two apps, when used together, can go far in assisting you to make the most out of your Instagram account.
Iconosquare is designed to analyze your Instagram engagement over time. With this data, you can ascertain what points in time during the course of any given day you can anticipate the highest level of engagement. Armed with this information, you can schedule your Instagram posts using Hootsuite at those optimal junctures in time.
Use the Front Facing Camera for Selfies
Like many people, including business owner and professionals, selfies tend to make up a considerable percentage of imaged uploaded to Instagram. More often than not, these images are taken using the rear-facing camera on a smartphone.
The reality is that the rear-facing camera, the one on the back of your phone, has a notable higher resolution. You should start using that camera to take your Instagram selfies. Yes, you will need to practice to master using this camera. In the end, you will find that your Instagram selfies will be of a significantly higher quality.
Use the Over App
Another app you can use in conjunction with Hootsuite when it comes to your Instagram images is Over. With Over, you can easily add text to your images. The combination of photos and text oftentimes makes Instagram images more appealing, more compelling to your followers. As with other apps, you can take an image, add text, and conveniently schedule its uploading to Instagram for a future time.
Lighting Problems? Convert to Black and White
If you’re struggling to balance out the lighting on an image intended for Instagram, and are beginning to think your efforts are proving futile, convert the photo to black and white. This simple tactic eliminates issues you may be having in regard to a full-color derivation of an image. In addition, black and white photos can prove to be stunning on Instagram.
By incorporating Hootsuite together with these tips and tactics, you will put yourself in the position to get the most out of your Instagram account. In addition to getting more out of your Instagram account, you will optimize its usefulness and effectiveness in an efficient and time conserving way thanks to Hootsuite.
Jessica Kane is a professional blogger who focuses on personal finance and other money matters. She currently writes for Checkworks.com, where you can get personal checks and business checks.
Four Great Job Ideas for People Who Love Traveling
A friend of mine and I were talking about the jobs in travel-related fields and came up with four roles that sounded good. If you love traveling, then working as you explore the world could be something that you’re aiming for. After all, why spend so much time at home saving up for your trips, when you could get out on the road and earn money whilst you’re there? Whether you’d rather work remotely or for an employer, there are several great job ideas that are always in high demand wherever you choose to visit. We’ve put together some of our best suggestions.
#1. Hotel Porter:
You’ve probably stayed in quite a few hotels whilst traveling, but have you ever considered working in one? No matter where you visit, there’s sure to be at least a few hotels in the area. A hotel porter is primarily responsible for helping guests in and out of the hotel; this usually includes dealing with baggage, although in some countries, you may also be employed to carry other heavy items and even pets. Porters can also be stationed at other locations such as airports, seaports, and train stations. To do the job successfully, you’ll need to be physically strong enough to safely carry heavy items all day and have excellent customer service skills. In most cases, no specific qualifications are required – a high school diploma will suffice. Check out this porter job description for more information.
Wherever you go, there’s sure to be a selection of bars and restaurants frequented by both the locals and tourists to the area. And, these establishments are often in need of dedicated staff to help them give their customers the best experience. Working as a bartender, you’ll be responsible for much more than simply pouring drinks – you’ll be handling cash, keeping the area clean, and building up a rapport with both regulars and one-off visitors. For those working whilst they travel, bartending is a great job since most shifts begin during the evening, giving you plenty of time to explore and enjoy the sunshine during the day.
If you have a skill that can be marketed online such as web design or content writing, you might want to consider becoming a freelancer while you travel. This is a great job option for anyone who loves to explore since it gives you the freedom of being your own boss. In addition, there’s less hassle if you want to move around – instead of handing in your notice to your employer, you can simply hop on the next flight to your chosen destination and take your work along with you. All you’ll need is a reliable laptop and access to the internet.
#4. Flight Attendant:
Lastly, why not consider a career that traveling is a big part of? Whilst being on the job as a flight attendant isn’t quite the same as flying as a passenger, it’s definitely a great way to get paid whilst seeing a lot of the world. For longer flights, cabin crew are often allowed to stay in the destination overnight before returning, where they can go out and explore the surrounding areas for a while if time permits.
If you have ideas on seeing the world while you work, we would like to hear from you.
Useful Money-Saving Tips Suitable for Startup Mode
Getting a business off the ground is an important first step once the planning and fund-raising aspects have been completed. Once you know how much cash is in the bank for business expenses ahead of future sales or another funding round, it’s time to economize to make the funds last. This can be the difference between having to take on debt or give up another 10 percent of the company due to spending too ambitiously in the early weeks and months. Here are some ways that a startup can save money.
Edit Images Using Free Software Apps
You don’t always need an expensive Photoshop software package to edit photos ready for publication on your company’s website. There are plenty of mobile apps on iOS and Android that let mobile users adjust photos to remove red-eye, deal with blurring, handle overexposure, and other teething issues with hastily-taken shots.
Whether you wish to use a free online editor like Pixlr.com or an app where you can process existing photos on the Android OS, it’s easy to do. There are also plenty of iOS apps that offer filtering features to adjust how photos look or to edit them outright. The editing tends to work better on a larger canvas, so an iPad is perhaps a better choice than an iPhone for detailed mobile photo editing. Click Here to learn which apps would be suitable depending on your mobile platform of choice.
Remote vs Office vs Outsourced Staff
When in startup mode, conserving available funds is important to give your business more time between funding rounds and giving away part of the ownership into the bargain. One cost-saving measure is to consider the benefits of using freelancer’s vs remote workers. Freelancers are available per task, if necessary, rather than hired as full-time employees. Remote workers don’t require an office to come to five days a week which can be beneficial too.
Office staff work well and have reasonable productivity levels, but it does force a move to the initial office space earlier than some might prefer. This isn’t always a bad thing, but it must be factored into the financial calculations. For this reason, it’s a good idea to weigh up all staffing options carefully first.
Consider Previously Used, Not New
Most startups want to dazzle visitors with everything being new and fancy. This is an expensive proposition for a company that hasn’t turned a profit yet. Whether looking at office chairs or work desks, cabinets or drawers, there are certainly places where companies can economize on what they need to get the office looking ready.
When you consider how many companies start and later fail, there are plenty of places that receive almost new office furniture and other items at knockdown prices when the failed businesses had their liquidation sale. Avoid overspending in places where potential clients won’t care and respond to anyone questioning the cost-saving move to provide competitive pricing against the competition.
One of the biggest mistakes of new businesses is spending too much in the early days. It can be a mistake if sales fail to materialize as quickly as the financial projections indicated and this will cause hardship as a result. By moderating the cash burn rate, startups can avoid encountering problems later.
IS MASS MEDIA AND THE INTERNET HELPING OR HURTING YOU?
Since the internet, and particularly smartphones, became household commodities, mass media’s impact on people and societies has increased exponentially.
As you might expect, there is a swinging pendulum of public opinion which often shifts from decrying the ills of this trend to extolling the many virtues of on demand technology.
Whether you tend toward the former or latter opinion, it’s obvious that mass media and social media are having profound effects upon individuals and society as a whole. Many people are concerned about the implications of these effects, and find themselves asking questions like:
How is media affecting me?
How is mass media impacting the next generation?
How do video games change us?
How does on-demand media impact health?
Is mass media truly important?
How do we use mass media and social media well?
Is mass media a good thing?
Answering these questions can help you to be smart about how you interact with the constant barrage of media being directed at you and your family.
So let’s think through the implications of mass media together so that we can come to informed conclusions.
HOW DOES MASS MEDIA AFFECT YOU?
Many are wondering mass media, and social media, in particular, is a good thing or bad thing. Of course, for every type of media, there are a host mixed opinions, some based on research, some not. Neil Postman was asking these same types of questions over the mass adoption of the television.
A positive use of technology and mass media enables people to become informed, collaborate in innovative ways, or stay in touch with friends and family. Yet, these same connections can be used for dangerous cybercrime.
Social media can help people to feel connected and happy, to connect with old friends and make new ones. However, that same social media can lead to depression or anxiety, when life doesn’t meet the expectations created by perfectly edited profiles.
The internet may be a source of motivational messages, videos, or blog posts that improve your life and increase productivity or healthy living. However, it’s just as possible that these very messages can prevent you from getting out there and living.
These are just a few examples of the vastly different ways media can impact our daily lives.
Because mass media affects each person differently, you need to look at your own life to make informed decisions.
Where do you fall on the pendulum? How does your use of social media affect your mood, productivity, and sense of well being? If you tend more toward the negative impacts – depression, anxiety, inactivity – it may be time to limit your media consumption.
WHAT IS THE IMPACT OF MASS MEDIA ON CHILDREN?
Television is the best researched area of mass media effect on children. It has the potential to help and to harm, as is true with most media types.
Many negative effects have been recorded, and kids often spend more time watching television than on any other activity. However, if the television time includes educational programming and parent supervision, the power can be harnessed to help with learning and have positive effects.
With this in mind, parents must think critically about how their children are consuming television. Are they largely involved in what and how often their children are watching, or is it more of a hands-off experience?
This is perhaps even more important to think through now that most “television” consumption consists of Netflix, Hulu, and other streaming platforms.
Making the decision to be diligent about these decisions now will improve children’s interactions with television, and prepare them to interact well with other types of media as they mature.
WHAT IS THE IMPACT OF MEDIA ON TEENS?
Media often is described as harmful to teens, and while this is certainly true in some circumstances, it can be best understood as having mixed effects.
The key is to be aware of how mass media and social networking affect the brain so that you can make intentional decisions about how to use it.
Some positive effects include:
Motor skills are improved by typing, clicking, playing games, and other tech-related finger skills.
Hand-eye coordination or even quick thinking can be helped. (Future drone pilots)
Access to mass news media can improve reading skills.
Social network activity is theorized to improve writing and socializing skills.
Additionally, the content of media stories or social media posts can be useful and meaningful to teens. With platforms like YouTube and Instagram, they have access to people’s stories they might never have heard otherwise. In this way, teens may learn that many others are experiencing similar struggles to their own, giving courage and confidence.
However, there are significant negative effects as well.
Negative effects include:
Depression or anxiety over body image
Unfettered access to pornography
Increased risk of obesity from inactivity
Decreased attention to schoolwork
Knowing about these potential risks of social and mass media consumption is important for both teens and their parents. In this respect, knowledge really is power, as it will enable both parties to be strategic about the role of media in their lives.
Video games are a frequent concern, particularly as technology continues to advance and gaming becomes more and more realistic. Research shows some mixed effects from video game use.
Though the problem solving and dexterity skills employed can lead to higher intelligence or better motor skills, the violent or other disturbing content in games is of high risk to well being. It’s established that seeing violence can desensitize one to its effects.
As with other types of media mentioned, it’s critical that parents exercise caution about what types of games their children play and how often they do so.
DOES MASS MEDIA DAMAGE HEALTH?
The proliferation of mass media and electronic devices has had profound effects on health. There are numerous physical problems which may arise from this consumption, particularly if left unchecked.
The effects of smartphones often first show up as eye strain and neck pain, the inevitable result of constant screen-time and often slumped positions while using these devices. Obesity is a risk if much time is spent in sedentary activity.
Some research shows links between mass media consumption and anxiety and depression. There can be a change in happiness, social skills, and peace of mind that is attributed to media and the internet.
It is most important to monitor your happiness and health and correlate them with your own practices so you can make informed decisions for your or your family’s well being.
HOW CAN YOU PROTECT YOURSELF AND YOUR FAMILY?
There are many recommendations for being wise with media consumption.
Parents must be familiar with current sites and channels, and the types of content that their children come into contact with. Ask questions and browse with your child. Set clear and appropriate ground rules for young ages, which then build a strong foundation for future responsible use.
Make sure to discuss the difference between fantasy and reality with your children. If exposed to gratuitous violence and sexuality, children and teens should know these are fantasy, and not the norm or real life. The dangers of violent and risky behavior should be a topic of conversation.
For almost any age from 1- 99, limiting media to a few hours per day is reasonable and enforceable. Discuss education, values, and the intrusion of media regularly with your family.
There is no definitive answer to whether mass media is “good” or “bad”. Research has shown that it can have both positive and negative effects, and often these effects are dependent on how the media is being used and consumed.
The solution isn’t to totally cut yourself off from all mass media or to wholeheartedly embrace every facet of it. Rather, it must be carefully analyzed and evaluated. If you’re a parent, you need to help your children understand both the positives and negatives of things like video games, social media, and streaming television.
Unless you plan on moving to an isolated island with no internet connection, this issue isn’t going away. The best approach is to tackle it head-on, rather than hoping things just work themselves out.
Many people are choosing to engage with mass communication head-on with master’s degrees in mass communications. It’s with this progress we are able to understand the effects of mass media and other emerging social channels have on society currently and in the foreseeable future.
Guest Blogger: “Anna Kucirkova speaks 3 languages has a passion for kids and writing. While she has been to many places in Europe and SE Asia she still wants to explore the rest of the world.”
Retail Trends Likely to Dominate the Scene in 2018
Trends and predictions are part and parcel with the start of a new calendar year. One area in which trends are analyzed at the beginning of the year involves the retail market segment. There are a number of retail trends that are likely to dominate the scene in 2018.
Grocery eCommerce will Blast Off
A major 2018 retail trend will center on grocery eCommerce. A primary reason a focus in 2018 will be on grocery eCommerce is associated with Amazon’s acquisition of Whole Foods and Walmart’s decision to up its game when it comes to online grocery marketing.
Prior to the latter part of 2017, U.S. citizens lagged behind their international counterparts when it came to grocery eCommerce. All of that is expected to change in 2018 due to a significant uptick in the number of U.S. consumers who will embrace grocery eCommerce.
“Traditional” Retailers and the Realization that They Must Change
Forbes, the widely read business magazine, traditionally makes predictions pertaining to retail trends at the start of a new year. In 2018, the magazine focused on one major trend to pay attention to in the retail market segment in 2018. Specifically, the “big trend” to watch for in 2018 is that a multitude of retailers, from different market segments, will finally concede that they must embrace change.
Embracing change does primarily involve so-called traditional retailers, including those stores that have been in business for more extended periods of time. These enterprises have long held firm to the principle that retailers determine what a customer should desire to purchase. These enterprises also believed that retailers held the keys as to how customers shop.
In reality, that has not been the case for quite some time. In fact, in the digital age, customers truly to define the shopping experience on all levels. 2018 is marked to be the year in which retailers reluctant to accept this reality will finally do so.
With a notable number of traditional retailers closing their doors forever, many others muttered the mantra that 2017 was a year to survive. Those that made it into 2018 are expected to be seen realizing that they must change and embracing that process.
Integration of Crypto Currencies
2017 say the cryptocurrency world garner attention from the media and large swaths of the public. By the last quarter of 2017, a growing number of retailers were also starting to take notice of cryptocurrency.
Thus far, cryptocurrency, including Bitcoin, has been regarded as an asset class rather than a type of currency or form of payment. A trend among some retailers in 2018 will the integration of cryptocurrency into their sales systems. As part of this effort, some retailers will take the step of holding onto whatever cryptocurrency or currencies they elect to accept from consumers. This will eliminate the fees associated with conversion to U.S. dollars following a cryptocurrency purchase.
Tech-enhanced Store Staff and Elimination of Checkout Counters
Another significant trend to keep a lookout for in 2018 is the further tech enhancement of store associates. Accompanying this trend will be an increasing elimination of checkout counters in stores.
The one benefit that brick and mortar stores have over online retailers is face-to-face human interaction. Increasing the tech availabilities of retail staff, and eliminating the checkout counter, is thought to be a sure way to enhance the overall human interaction between patrons and staff at retailers in the brick and mortar world.
The Rise of the Robot
2018 will not be the year in which robots start to populate retailers floor space in the brick and mortar world in large numbers. There actually will be an uptick in the visibility of robots and automation in brick and mortar stores, but the real trend in robotics will be behind the scenes in retail fulfillment centers.
Major online retailers, with Amazon leading the way, will incorporate robots into the work of more of their fulfillment centers in 2018. In 2017, Amazon had robots in action in about 20 percent of their fulfillment centers. That number will increase, and noticeably so, in 2018. Similarly, other retailers will utilize robots more broadly in their fulfillment operations during 2018.
Guest Blogger: Jessica Kane is a professional blogger who writes for Faxage a leading company that provides Internet fax service for individuals and businesses.
Technology as a field implores innovation; it is perhaps the fastest moving industry in the world. Social media, technology’s wild child, is no exception to this.
Social media is inherently unpredictable. Companies can push new features or channels all they want, but they won’t always see the results to back their efforts up. Whether it’s content, audience, or channel mismatch, social media success can be elusive.
Part of making the most of social media is knowing what’s hot, and what’s not. Here are five essential social trends you need to make note of for 2018.
2017 was the year live streaming entered our collective consciousness. Which was almost entirely down to Facebook, Instagram & Snapchat: they presented live stream videos in the most accessible, hard-to-ignore packages possible. Live videos suddenly became a great way to add more context to personal and brand stories.
When browsing Instagram, a live stream pops up as a notification almost as if they were streaming just for you. An ingenious way to present the feature; long gone are the archaic days of Meerkat.
And it appears live video’s popularity will only continue to rise in 2018. Look at these stats for some evidence: 82% of online users have stated they prefer to consume video content rather than written, and 88% users are more likely to stay when a page proposes prominent video content.
Use live videos as part of your social strategy to spice things up at an event or awards show, or use them as small instructional features you use to pass on knowledge.
Algorithms Getting Harder To Beat
In some ways, it’s getting harder and harder to engage a genuine social media audience.
For starters, Facebook has made some plans. Huge plans. Massive plans. They have, for the first time in their history, made a decision that didn’t have the overarching premise of increased engagement. They want ‘meaningful’ usage, which apparently isn’t videos of people falling over with garishly blatant text narration. Who would have thought?
Mark Zuckerberg has stated they’re going to ‘tune out’ publishers and brands, focusing more so on the updates of your friends and family. Part of that change has been the realization that passively scrolling through a page full of articles and videos, although addictive, is not good for our collective wellbeing. Read here for more ideas on how to deal with the changing Facebook.
As said, social trends are unpredictable. 2017 alluded towards branded video content becoming increasingly omnipresent, one announcement from Facebook later — that may have been flipped on its head.
It’s a good time to invest in paid advertising on Facebook as the organic game gets tougher and tougher, but make sure you put time and effort into crafting good ads that will gain genuine traction with your audience.
Gamification has been on a steady rise for years. Historically, it has been a tad gimmicky. Moving forward, it will probably mature into something more compelling and useful for social media marketers.
Gamification improves brand loyalty. We’ve seen this with Snapchat; their streak feature is thought to have been one of the key reasons for their somewhat short-lived dominance. Gartner has stated that gamification inspires users to “higher levels of engagement” as humans are “hardwired to enjoy games”. Considering this, we believe its usage will only grow as people seek new ways to engage their target audience(s).
For us, the highlight of gamification in 2017 was when Mind, an app enabling one to connect with a higher sense of mindfulness, gave users achievements for day streaks. It’s a great testament to how even the realms of Zen Buddhism can be harnessed for gamification features!
Think about how you can bring gamification to your social media strategy in 2018. Maybe start with something easy like a competition to get things going?
WeChat & Messenger Takeover
Did you know that the most sold beer in the world is Snow? We doubt most have even heard of that golden nectar. It’s only sold in China but dominates the market there. Similarly, WeChat is one of the biggest social phenomena in the world, and we doubt you’ve ever heard of it. But that’s probably going to change.
WeChat is used by 95% of the 16+ population in China. The app is an amalgamation of Whatsapp, Uber, Slack, and Monzo. It’s popularity has demanded total control of the Chinese market.
Whilst it’s not definite that WeChat will resonate with our market, it comes as no Pay that Facebook are attempting to imitate the model. They’re slowly integrating Facebook pay more and more. Considering their Whatsapp purchase, it appears that Facebook are also trying to dominate the messaging world. Is Uber next?
Value, Not Selling
Last, but most certainly not least: value.
Invasively targeted ads appearing on all social mediums – Instagram, Facebook, and Twitter — are having a dulling effect on the consumer. They’ve brought about a renewed questioning of the real value of social media.
Privacy is also at the forefront of social dialogue: all companies that have access to private information have to be totally transparent with their intentions. This will be a key feature of marketing across the board in 2018.
We believe many will look for apps and websites that put the user’s desires first, rather than their own financial incentive of selling information. It’s all about giving people real value and compensation for their time, so make sure that you’re not engaging in any clickbait or low value activities.
Considering the potential changes with Facebook, and the emphasis on privacy; we do believe the consumer will have more power in 2018. It’s an exciting time for brands who are willing to go the extra mile and engage with their audience in a way that’s real and genuine.
Victoria Greene is a freelance blogger and branding expert. On her blog, Victoriaecommerce she shares tips on building awesome brands that people feel compelled to follow