Author Archives: jratkins

Is Your Business Website Secure?

Category : Privacy , Security

Your business website is the focal point of all of your online endeavors. It is the platform that you customers use to research your business, and it is the space where you perform most of your customer interaction. Quite simply, it is one of your business’s most important resources, which is why you need to protect it at all costs. 

The question is, is your business website secure? If you have any doubts in this instance, then you need to set about securing your site right away. There really is no time to be lost. At any given moment, a cybercriminal could be hacking into your site. This could be happening right now, in fact. 

To ensure that your business website is as secure as it can possibly be, be sure to read on. 

Seek support 

When securing your website, the first thing that you must do is seek support on the matter. You aren’t a professional in this field, which is why you need advice and guidance from someone or something that understands the cybersecurity industry inside and out. 

One such expert that you could turn to in this instance is Watchguardonline.co.uk. The security resellers can offer you pre-sales support to ensure that you choose the security solution that your website needs. They won’t blindside you with jargon and, being vendor-neutral, they certainly won’t provide you with bias information. With them at your side, you will be able to layer your site with the exact kind of protection it needs to fend off the cyber attacks most likely to befall it. 

Remain up-to-date 

Designers don’t roll out software updates just to line their pockets with more cash, you know. They roll them out because updates are essential in the fight against the day’s most dangerous cyberattacks — you can’t fend off modern cybercrime dangers if you’re using protection better suited to the dangers of yesteryear. For this reason, whenever you see that an update is available, click on it, download it, and get up-to-date! 

In the specific instance of keeping your website secure, remaining up-to-date means updating your content management system (CMS) whenever you are able to do so. The update that you download will have learned from the dangers and mistakes of the past, meaning it will offer you the best possible protection against hackers. 

Fortify your passwords 

An often overlooked yet all-important aspect of website security is password protection. It really is quite simple — you must fortify your passwords! Cybercriminals are constantly finding ways to crack passwords and hack into the data that they are supposed to hide, which is why you need to set codes that are all but impossible to break into it. Make your passcode long, mix it with letters, numbers and special characters, and, most importantly of all, steer clear of anything that could be easy to guess, such as your date of birth.  

If your website isn’t as secure as it can possibly be, you need to set about the task of securing it right away. There really is no time to lose in this instance — Cybercriminals never stop, so you can’t afford to either.


5 Great Biz Expense Tracker Apps for 2019

Tracking your business expenses is one of the most important things to do of having a business, other than looking for the perfect phone system for your business. Business is a matter of how you play your resources right. You invest in something and if it sells, you earn money, otherwise, charge your losses to experience. But how can you accurately tell how much your business earned, invested, and loss?

In most cases, business owners hire someone to do that for them and that job falls under to an accountant. For businesses who don’t have the budget to hire an accountant, owners rely on software that can track their business expenses and everything that comes in it.

Although, most, if not all, software that is capable of doing such feat doesn’t come around for free. If it does, they either come with annoying ads or limited functionalities. So, if you’re a business owner or someone who just wants to tracker their expenses at all times for free, then you might want to consider an expense tracker app.

Expense Tracker App for Android

 

 

 

 

 

 

 

Expense tracker apps for Android are applications that you can download and install from the Google Play store. These apps can be used to track all of your expenses or investments for your business. By doing so, owners will be able to keep an accurate presentation of their overall business expenses. Additionally, it will allow business owners to know the exact amount of their earnings and losses up to the very cents.

Business expense tracker apps are also portable since you use it with your Android smartphone that you carry with you all the time. Giving you the convenience and ease of use to use it anywhere anytime.

If you’re looking for a tool that you can use to keep track of your business expenses or generally, your expenses, then look no further. We listed down 5 of the best expense tracker apps for your business or personal use that you can use with your smartphone anywhere anytime.

Expense Tracker Apps Overview and JOA Rankings

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

5 Best Expense Tracker Apps Ideal for Business Use

We tested 10 of the most popular and most downloaded financial tracker apps on the Google Play store. Out of the 10, we narrowed our list down to 5. Eliminating those apps that either doesn’t meet our standard, redundant or not ideal for business use.

So without further ado, here are our top 5 expense tracker apps perfect for business use:

  1. Money Manager Expense & Budget – by Realbyte Inc. [Best Overall Business Expense Tracker App]

The Money Manager Expense & Budget by Realbyte Inc. is gonna one of the best expense tracker app available out there. This app offers a comprehensive tracking functionality that’s mostly perfect for all kinds of expenditure. May it be for business, personal, or household purposes, this app has it all.

Other the tracking expenses, you can also use the app to track your income. The app will then generalize your expenditures for daily, weekly, and monthly. By doing so, you will be able to track your expenses on a specific day and your overall expenses either on a weekly basis or monthly.

The app will also generate statistics that will show a graph of your overall expenses. Giving you accurate information about where your money is mostly spent on.

The app supports all currencies making it a worldwide compatible app. Other than simply doing inputs of your income and expenses, the app also allows you to put more specifics to it. Such as, what or where you spent money on, cash or card, and account info.

Among our list, nothing is a more flexible and comprehensive expense tracker app than this one. Additionally, you can continue working on your tracker on your PC which we find very convenient feature to have.

Main Features:

  • Applying double-entry bookkeeping accounting system
  • Budget and expense management function
  • Credit / Debit Card management function
  • Transfer, direct debit and recurrence function
  • Passcode Protection
  • Instant statistics
  • Bookmark function
  • Backup / Restore
  • Change of starting date
  • Calculator function (Amount > upper right button)
  • Sub Category ON-OFF function

If you’re looking for a tracker that’s free and has a comprehensive way of tracking your budget, income, and expenses, then we strongly recommend having a look at this one. The only downside of this app is that the free version is limited to 10 assets only and comes with a few random ads.

 

  1. Wallet – Finance Tracker and Budget Planner – by BudgetBakers.com [Best Alternative Business Expense Tracker App]

Another app that’s quite similar to the first app is the Wallet – Finance Tracker and Budget Planner by BudgetBakers.com. This expense tracker app can be considered as comprehensive as the first one. It is capable of tracking your expenses, income, and keep a note of your budget.

The app will allow you to input your expenses either on a daily basis, weekly, or monthly. If you configure the app to note down your budget for a month, it will send a notification that you’re about to use up all of your budgets as you input your expenses which is a pretty neat feature.

What makes this app set itself apart from the list is its added functionality. The app has a smart reminder, once enabled, the app will remind you to input your expenses and to keep a mind of your budget. Furthermore, one unique feature of this app is being able to configure a Goal.

The Goal section of this app allows you to set a specific goal on your budget. For example, set a goal to save $100 for this month. The app will then remind you of your goal from time to time which is a pretty nice feature.

Other than that, the app is user-friendly and has more things to offer.

Main Features:

  • Automatic Bank Updates
  • Imports or Manual Bank Updates
  • Flexible Budgets
  • Insightful reports
  • Sharing selected accounts
  • Multiple currency support
  • Automatic cloud sync
  • Receipt and warranty tracking
  • Categories and templates
  • geo-mapping transactions
  • hash-tagging
  • Shopping lists
  • Exports to CSV/XLS/PDF
  • Debt management
  • PIN security
  • Standing orders
  • Notifications
  • Money Tracker
  • Statistic Report and more.

The only downside of this app is the limited number of accounts you can store in it as well as no multi-user support for one account.

You can, however, purchase or subscribe to the premium version. The monthly subscription will cost $2.99 a month and the one-time lifetime payment cost $39.99.

  1. Money Lover: Money Manager, Budget Expense Tracker – by Finsify [Best User-Friendly Business Expense Tracker App]

The Money Lover: Money Manager, Budget Expense Tracker by Finsify is another excellent featured pack expense tracker app. It has all the features that you will find on the first 2 apps that we mentioned above. The only thing that sets this app apart from the rest on this list is its support for SMS banking, ATM & Bank Finder, as well as money exchanger finder.

Other than the ability to track your business expenses and earnings, this app offers a more simplistic viewing of your expenses. It’s also far more user-friendly than most of the apps listed in here.

Basically, the app has the same functionality as most apps listed here. What makes this app different is its simplistic viewing and quick to navigate to date. Additionally, it has a quick viewing of your financial reports. Easily giving you an overview of your spending, income by date or group.

Main Features:

  • Money Manager
  • Budget Planner
  • Goal Wallet
  • Linked Wallet
  • Bank Sync
  • Credit Wallet
  • Reporting
  • and more.

If you’re looking for an expense tracker that you can easily work with without the need of a tutorial or guide, then this app is worth checking out for.

The only downside of this app is that it comes with account limitation and ads. You can unlock the full potential of this app that removes the ads, give you the ability to export your data to Microsoft Excel, and removes the account limitation. The premium version will cost you about $12. That’s better pricing compared to the Wallet app.

  1. Monefy – Money Manager – by Aimbity AS [Best Lightweight Business Expense Tracker App]

If you’re looking for an expense tracker that’s lightweight and won’t consume much space on your Android smartphone, then Monefy by Aimbity AS is the perfect app for you. It’s far simpler compared to the rest on this list. The home page is the main user interface while keeping things at its basic.

Monefy is by far the easiest and most user-friendly expense tracker app on this list. Adding your expenses and income is easy in 3 steps. Simply tap Expense, input the amount, select a category, and you’re done. You can also pick the account for your income input.

Main Features:

  • See your spendings distribution on the chart
  • Get detailed information from the transactions list
  • Manage categories
  • Synchronized using your own Google Drive or Dropbox account
  • Handy widgets that could be used on the lock screen
  • Multi-currency support
  • Select the currency
  • Use budget mode
  • Backup and export data in one click
  • Multiple accounts support
  • Passcode, Touch ID and Face ID protection
  • Built-in calculator
  • Dark theme

Despite being free and lightweight, one of the most concerning downsides of this app is the inability to change the currency and a couple of feature limitations. You can unlock all its features, remove the ads, and remove its limitations for $2.

  1. Spendee – Budget and Expense Tracker & Planner – by SPENDEE s.r.o.

 

Spendee by SPENDEE s.r.o. is the last app in our list but definitely not the least. Every expense tracker apps offer different and various unique functionality. Spendee is not one of them. What makes this app worth including in our list is its simple user-interface, ease of use, and has all infographic data as well as your list of expenses and earnings in the app home page. Eliminating a few taps if you want to view your statistics, calendar, and expense info.

Spendee is like a trimmed version of Wallet. The app is free and has a couple of limitations. If you want to fully unlock the features of this app, you need to opt for a monthly subscription that you can pay either monthly or annually. You can opt to either the Premium version ($22.99/Yearly|$2.99/Monthly) or Plus version ($14.99/Yearly | $1.99/Monthly).

Lastly, the basic version, the one that’s free, only has a detailed overview, secured data protection, import/export transactions, and backup & sync. If you’re looking for an expense tracker app that has all the information you want to see without the need to transition to a different UI, then Spendee is worth checking out.

The only downside of this app is that you’re required to opt to a monthly or annual subscription plan if you want to unlock all of its features. Otherwise, the free version is very limited to 1 account.

So that’s our top 5 best expense tracker apps for business or personal use. Although, if there’s one tool that can outshine all of these apps for this specific purpose, we’re gonna have to go with Microsoft Office 365 Excel.

The Best Expense Tracker App 2019 – Microsoft Office 365 (Excel)

If there’s really one tool or software that we can really proclaim as the best Expense Tracker app for personal or business use, it’s going to be Microsoft Excel.

Microsoft Office 365 – $89.99

Although Microsoft Excel may not be easy to use, it is a powerful tool that can be set up to track your business expenses. You can also save it online allowing you to work on it either on your phone or on your PC. If you’re not confident enough or not skillful to manage and create a theme for excel, you can download themes online that’s already pre-formatted and pre-configured to work for your tracking needs.

Related Question Most People Ask About

  • What’s the best expense tracker app?
    • The best expense tracker app depends on the ones that fit your choice of preference. For us, the best expense tracker app is Microsoft Excel. For Android smartphone, we prefer to use Money Manager.
  • What is the best expense tracker app for iPhone?
    • According to most iPhone users, the best expense tracker app is XpenseTracker by Silverware Software, LLC.
  • What is the best expense tracker app for Android?
  • How to use an expense tracker app?
    • Depending on the tracker app that you’re using, most expense tracker app simply requires you to input your expenses and income on a daily basis. So you can keep track of your expenses accurately.

Business Expense Tracker App for Android Smartphones

Ultimately, expense tracker apps exist to aid you in keeping in track of your daily expenses. These apps aim to provide you information to have an efficient way of keeping track of your money. So regardless of your choice, all the expense tracking apps included in our list should do the job. Regardless if you need it for your business or personal use, all the apps will be capable enough to do the task.

Guest Blogger:

 

 

 

Original Article: https://joyofandroid.com/best-business-expense-tracker-app/


Retaining Top Talent at Your Business: A Guide

Recruiting the best candidates for a position can be a costly process. Once you have finally found the perfect employee, you won’t want to lose them to a competitor, as they could be integral to the growth and profitability of your business.

To ensure you maintain your staff members’ loyalty throughout the years, you must take the steps to improve their working life, so they are never tempted to abandon your brand. Check out this guide to retaining top talent at your business.

Provide an Attractive Salary

If your company is providing salaries that are below average, you shouldn’t be surprised when your best employees leave the business for a more rewarding employer. If you fail to offer a competitive salary for each role at your company, you’ll likely spend a considerable amount of your profit margin advertising many vacancies. It could, therefore, make financial sense to provide your staff with a more attractive rate of pay, so they will think twice before applying for a position elsewhere.

Offer Various Development Opportunities

It’s likely many of your hardworking staff are filled with ambition and will want to routinely grow their skillset and climb the career ladder. You must allow your employees to grow alongside your business if you want to maintain their loyalty. To do so, you should provide them with various development opportunities, such as:

  • Enrolling on an industry-related degree course
  • Joining a leadership program
  • Taking a software skills course

In addition to making your staff feel valued by the organization, their new skillset could improve your company’s productivity, standards, and profitability. So, it could provide the business with a great return on its investment.

Improve Morale with Innovative Technologies

While training opportunities and an attractive salary could help you to attract the best candidates to your organization, a monotonous working day could convince them to quit their role. Rather than allowing them to become weighed down by boring, manual processes, you should invest in technologies to simplify processes and automate lengthy tasks.

For example, you could transform your human resources department by introducing an HR and payroll solution from peoplexcd.com, which can reduce their time spent on various admin tasks while decreasing the likelihood of errors. As a result, they could enjoy a more strategic HR role that will provide them with greater job satisfaction.

Find the Best Job Perks

Improve your company culture by providing your employees with superb job perks, which will increase their loyalty to the business. Never rely solely on the pull of an attractive salary and offer a variety of job benefits to hold on to your top talent.

For instance, you could provide:

The job perks cannot only attract high caliber candidates to your business, but it could set your business apart from organizations that provide a similar salary and development opportunities. To ensure you provide your staff with the best perks for their job, ask for their advice on the types of benefits they would like to receive from the business.


Why You Need to Revolutionize Your Customer’s Experience

When a business owner builds their website, the focus is often on their preferences in terms of the technology and functionality and the visual design. While this is obviously a great place to start, it should not be the main consideration. What’s more important? The customer’s needs and expectations. Simply creating a website and expecting customers to flock to it and the orders to start flooding in is, unfortunately, rarely a successful strategy. To make a lasting impression on visitors and to convert them to customers, a website’s structure and design should be tailored to deliver the best possible customer experience.

Technology

A website is built on a foundation of seamless and intuitive technology which customers don’t even think about when they’re browsing or purchasing. The average customer does not consider how the website works, but they expect fast load times, clear navigation, and a simple buying process. When a page takes too long to load or the website fails in some way, customers will become frustrated and will probably take their business elsewhere. For those working in the supply chain, for example, who are looking to improve their communication with the suppliers they supply to, utilize the right technology to let you do this. Visit weaveability.com for expert support and advice.

Design

The design of your website is what wraps the technology up and makes a website visually appealing. The first impression customers get of your brand is often your website so it’s really important that it represents your brand and conveys your business’ ethos and what you do. However, it’s not enough for a website to simply look good. The best websites are striking, yes, but they are also created with the user’s journey in mind. You want to lead the user’s eyes towards particular areas of your site and a designer can do this with graphics, lines, and colors. Visitors will form a judgment about your website and therefore, your business within seconds. Make sure that they have a clear path to follow, which leads nicely into usability.

Usability

Within the design and the technology of the website, you need to place content which is easy to consume for the user. Words, images, and icons should guide users through the website through clear navigation and compelling call-to-actions that establish your business as trustworthy and an authority in your field. The website’s usability or lack of it can and will prevent customers from making a purchase.

Influence

The next level up from usability is the influence of a website. This means that in addition to making the purchasing process convenient and clear, you also employ tactics to lead buyers through the sales journey. From providing information, comparisons, addressing concerns, reinforcing the benefits and guiding them towards a purchase. The purchase may not be immediate, but if the influence is effective, they will return at another time. Tactics may include a sincere and helpful tone or personalization, which builds trust and reassures the user. It’s not intended to be manipulative and should never be deceptive; you should understand the customer’s needs, what represents usability to them and talk directly to them.


Four Great Reasons to Invest in an MBA

Tags :

Category : Education , Taining

If you’re considering going to graduate school, then your main priority is probably being able to apply for high-paying, well-respected careers once you’ve graduated. An MBA, or masters of business administration degree, is one of the most sought after and respected qualifications in the business industry today, with MBA graduates often able to take their pick of the best career opportunities, find opportunities faster, and choose from a wide range of different fields, schools, and industries. However, graduate school is a big decision to make with a huge price tag, so if you’re considering investing in your studies, it’s worth weighing up the pros and cons to make sure an MBA will be worth it.

#1. Job Opportunities:

If you have your heart set on going to graduate school but aren’t sure what to study, then an MBA definitely makes sense if you have any interest whatsoever in the business world. An MBA isn’t just any old graduate degree; it will enable you to get a wide range of well-paying job opportunities that would not be available to you with any other qualification. And, one of the unique features of this program is that it will provide you with a well-rounded knowledge of the entire business industry, including management, entrepreneurship, marketing, finances, and much more. It’ll change the way you think and make you an asset to businesses worldwide.

#2. Cost:

Investing in a master’s degree is not cheap, so you’ll want to make sure that at some point you’re going to be able to easily earn back the amount you paid for tuition, and then some. If you’re worried about struggling with student debt and being unable to pay it back, an MBA is one postgraduate program where you’re less likely than any other graduate to have financial trouble. Students often choose less costly options like an online Touro MBA, which are of the same quality as a campus-based degree.

#3. Job Security:

The master’s program that you choose will have a huge bearing on your future career for years to come. So, one hugely important factor that you will need to consider before you make a choice of program is the kind of job security that you want for yourself. The last thing that you want is to commit a few years to studying only to find that once you graduate, there isn’t much available in terms of meaningful, permanent work. Since MBA graduates are in very high demand around the world, you’ll find that many businesses save their best positions for an MBA.

#4. Career Changes:

Your choice of a postgraduate degree program will usually be a decision that’s based on your future career choice. However, it’s not uncommon for people to change their career at some point in their lives. You might want to try something new in the future, and an MBA would be the perfect choice of a degree program to facilitate this. While it is focused on the business industry, it provides you with a wide, varying knowledge of the industry, allowing you to thrive in several different business career types.

If you’re thinking of investing in a master’s degree, there are many reasons to choose an MBA.


3 Tips for Promoting Your Leisure Industry Business on Social Media

In this day and age, social media has become a massive industry when it comes to promoting any business of any size. The leisure industry is known as an area of business that focuses on entertainment, recreation, tourism, and sport-related services and products. People love to talk about this industry because it brings a lot of joy and excitement into their lives, plus visually, it is very appealing and interesting. When you have a sturdy social media strategy, the companies in this sector can utilize and position their business as a helpful, friendly source that can be trusted. To get the most out of promoting your business on social media, here are three tips you should follow.

Strengthen PR Campaigns

A public relation (PR) campaign has the ability to create a long-lasting impact on the reputation and public image of your brand. Due to social media’s ability to reach out to and engage a big number of clients, it is the perfect channel to develop and increase the strength of the public interest in PR stories. The way you go about this needs to be planned out well for the best results. It can be hard to promote some niche businesses on social media. For example, with a business like Galaxy Multi Rides, a specific customer needs to be targeted because the product they sell has to appeal to commercial buyers, not residential clients.

Use Groups to Build Interest

Using platforms like Facebook for direct opportunities is a great way to build active communities around local interest groups. Facebook groups can be used to promote local events and offers and can give more information about these promotions. Using a photograph or video is a great way to grab the attention of the group’s followers. Another thing to remember is that the offer doesn’t cost anything. A lot of people try to sell through social media, but this is a common mistake. Social media should be used to engage people, not sell to them. As time goes on, you can build suitable conversion mechanisms to change social engagement into many sales.

Make and Share Vlogs

Online videos are a fantastic way to grab the attention of people. It has been noticed that people are more likely to engage in a video online than read any kind of written content or watch television. Videos allow you to interact and connect with your audience on a personal level. This is because it literally puts a face to your company and you can use it to show your potential customers exactly what you have to offer. Creating these videos can be good fun and have the potential to bring colleagues closer together. They can also get very creative and imaginative, which can contribute to the fun side of things.

Understanding how to promote your leisure business over social media in an effective way can do wonders when it comes to marketing your company. You just need to make sure you start off on the right foot and continue on the right path. The way you approach social media can be complex, but it can perform miracles when done correctly.


Four Ways to Reduce the Cost of Running a Corporate Fleet

Reducing cost and expenditure is a massive priority for the majority of businesses, and even more important when your company owns and operates a fleet of vehicles. Operating a cost-effective, efficient fleet often relies on the expertise and knowledge of fleet managers, who need to pay close attention to observing various industry trends as they evolve over time. This will ensure maximum fleet efficiency in addition to helping keep costs as low as possible. Here are some of the main steps that fleet managers can take in order to keep expenditure low while maximizing productivity and efficiency levels.

#1. Insurance:

Ensuring that every single fleet vehicle and driver are adequately insured is at the top of any fleet manager’s priority list. The right kind of fleet insurance policy will ensure peace of mind that both vehicles and drivers are protected in the event of a road traffic accident or incident, in addition to covering vehicles against theft, loss, and accidental or criminal damage both on and off the road. And, the right insurance will protect your company in the event of a lawsuit or claim brought against you. Fleet insurance is a necessary expense, but there are varying price levels available. Each time insurance is due for renewal, shop around to ensure that you are getting the best deal.

#2. Telematics:

Telematics are a great investment for your fleet that will help you save a significant amount of money in the long run. These devices not only make it easier to track the location of your drivers at all times when they are on the road to improve efficiency, they can also be used to determine risks by logging each drivers’ habits on the road. Issues such as harsh braking, accelerating in lower gears, sharp turns and speeding can be picked up by a telematics logistics device, making it easier for managers to understand the areas of concern that they need to bring up with each driver. In the long run, telematics devices make for more contentious, safety-aware fleet drivers, reducing both risks and costs.

#3. Fleet Size Reduction:

Reducing the size of your fleet is one of the most effective ways to cut the operating costs. If it is possible to do so, reducing the number of vehicles that are used for your fleet should be done on a regular basis. Regularly assess your fleet to make sure that it is operating as efficiently as possible, and whether adjustments can be made to cover the same workload with a lower number of vehicles.

#4. Vehicle Upgrades:

Both operation and maintenance costs will easily add up when running a corporate fleet. You may want to consider investing in upgrading your vehicles to ones that are both cheaper to run and maintain, such as electric or hybrid vehicles which will lead to fuel cost reduction, easier maintenance, and lower carbon emissions. Although this is likely to be a large expense in the short-term, the long-term savings for your fleet will be significant.

Corporate fleet operations can be costly, but there are several things that fleet managers can do to maximize efficiency, productivity and safety while keeping costs low.


How to Gain Financial Stability for Start-Up Entrepreneurs

Category : Start Ups , Startups

As an entrepreneur, it can be difficult to balance business and personal finances, especially when you are on the brink of a big business idea. To secure financial stability for both yourself and your business, read on to discover the best ways to do this and ensure that you can maintain your finances for the future.

  • Consider Personal Finances

Although you may be focused on the finances of your business, it is just as vital to focus on your personal finances to ensure that you can maintain security through the trials of the first business year. If you are struggling to manage your personal finances, you should aim to speak to a financial advisor who can help you to establish the best ways to invest and balance your personal finances to protect your family, such as taking out credit starter loans.

  • Create a Business Plan

One of the best ways to look after your finances in your businesses’ first year is to create a comprehensive business plan which can help to track and predict your business expenditure and profits. Business plans should not only detail the start-up costs of the business, but they should also make predictions as to the expected profits in your first year and how you will manage your money. By creating a business plan, you can then establish goals and targets to work towards improving your financial situation. 

  • Separate Personal and Business Finances

Another option that you need to fulfill in order to protect both your finances is to separate both your personal and business finances in terms of bank accounts and credit cards. This will help you to budget for your business and your personal life by enabling you to see how much money you have to spend and reinvest in each at a glance. Not only this, but this can greatly help you when it comes to your tax returns as you will then be able to easily check your expenditure.

  • Keep Up With Global Finances

To secure financial stability, you should also keep up to date with financial news websites and periodicals from around the world. This will help you to make predictions on the financial outcome of your business and ensure that you can implement changes that can help you to succeed in terms of financial hardship and recession. Through keeping up with the situation in terms of the exchange rate and stability of the banks, you will be able to make changes and prepare for the effect on your business.

  • Track Your Expenses

You can also gain financial stability through tracking your expenses, as this will help you to establish how much money you are spending and how you can cut down on this. Finance tracking apps are excellent for this purpose as this allows you to make a budget, store all of your transactions and can even make predictions on your financial situation in the future. If you are spending more than you are bringing in, then you need to implement changes immediately to secure your business’s future.


3 Things to Know About Loyalty Programs

Photo by Charles Koh on Unsplash

3 Things You Need to Know About Implementing a Loyalty Rewards Program

What’s the smartest way to earn solid returns on your company’s marketing investments? In order to build recurring, long-term income from sales more and more companies are implementing customer loyalty programs.

It’s a fact that retaining customers costs far less than acquiring new ones, and people who already know your brand are more apt to purchase from you again.

Statistics show that established customers spend more per purchase, are happier with what they buy, and are a prime source of positive word-of-mouth advertising.

Loyal Customers Should be Rewarded

It makes sense to devote marketing muscle, and dollars, to existing customers. Every company does what it can to bring in new business, but because existing customers spend more and stay longer, there’s even more reason to market to them.

Loyalty programs aimed directly at your existing customer base are the ideal way to make these “golden” customers happy and keep them coming back.

What are the key benefits of loyalty programs like these and how can marketing professionals get in the game quickly?

  • First, you don’t have to start from scratch. You can learn from companies that have been playing this approach for decades, and playing it very well.
  • Second, you should look into using mobile apps to maximize the effectiveness of whatever type of loyalty program you choose to employ.

1. Loyalty Program Keep Customers Happy and You In Business

If we start to list all the benefits of loyalty programs, we could fill a whole textbook easily, so let’s boil it down to the benefits that all businesses experience.

When you develop your loyalty program, focus on the following benefits it will bring you:

It’s all about returning customers, not getting new ones

A good loyalty program will be specifically tailored to the needs of frequent customers, while one-time shoppers won’t benefit much from it.

If you want your marketing dollars to go where they’re most needed, that means they’ll be spent on the customers who always return. Those one-time buyers or shoppers who only show up for major clearance sales will not, and should not, be your primary loyalty program users.

You’ll get more feedback on what’s good and what needs improving 

Loyal customers tend to be much more vocal than a one-shot or infrequent buyers. That means you have more opportunities to engage them in writing, over the phone, and through text.

An engaged customer is ready and willing to hear about new products, special sales, seasonal bargains and other “inside” promotions designed for the loyal buyer.

You’ll be able to increase the value of shopping carts

Marketing to loyal buyers offers endless opportunities for companies to ramp up their average shopping cart amounts. You can offer discounts on related products and accessories, or suggest exclusive bundles.

After a certain amount of time has passed since their last purchase, consider rewarding the loyal buyer with a low-cost extended warranty or similar add-on.

You will be able to use the data you gather to predict trends and surges in demand:

The data you collect with various digital tools on loyal buyers can tell you all sorts of things about how to structure your other marketing efforts.

You can use comprehensive customer data to determine what items are best-sellers, which ones have seasonal cycles, and what new products might be profitable.

2. Loyalty programs help increase customer retention rates

Reams of data and marketing studies have shown that customer loyalty programs help keep the most frequent spenders in your camp.

In fact, such programs deliver revenue increases to the tune of 5 to 10 percent. Loyal customers spend 5 to 20 percent more and buy 5 to 20 percent more frequently than so-called “casual,” or one-time customers.

How an App can help you Keep Customers

Business owners should never neglect the potential effectiveness of mobile apps as part of the loyalty program scenario.

Consider that upwards of 90 percent of the time that people spend on their devices takes place within particular apps. On top of that, app development has become streamlined and widely accessible too.

Mobile apps do two things very effectively: they super-charge rewards programs and augment the current relationship you have with your customers.

Starbucks was one of the first big companies to use a mobile app as the central point of its customer loyalty program.

It’s allowed the coffee giant to collect massive amounts of useful customer data and calibrate its marketing efforts to the smallest detail. They left nothing to chance. 

3. How you Reward Customers Plays a Big Role

There are hundreds of ways to fine-tune a loyalty program. Here are the top choices among marketers who are familiar with the playing field:

Keep your Rewards Versatile:

All customers appreciate choices, and that rule applies to rewards as well. Most companies with successful loyalty programs offer between 5 and 20 different rewards and cycle part of the offer regularly.

Make rewards neither easy nor difficult to obtain.

There’s no sense in offering a reward that’s too hard to acquire or takes months to earn. Most customers won’t think much of such a loyalty program. They will also place no value in rewards that are too easy to obtain. Make your rewards reasonably challenging to earn and people will appreciate them more.

Build a “loyalty ladder” based on a number of purchases or amount spent.

Try to reward “more loyalty” with better and better items or rewards. It only makes sense to differentiate between someone who spends $100 and $1,000. That’s why all super successful loyalty programs have reward ladders.

Loyalty Pays Off For Everyone

Loyal customers keep you in business. Nurture the relationship you have built with them by going above and beyond to keep them happy. Each of their purchases should remind them that you appreciate them returning to you over and over again.

Let them know about new deals and sales via your own app. In a marketplace where consumers are already connected to mobile apps they like, it makes perfect sense to make a brand-related app the centerpiece of any loyalty program.

Author bio: Ashley Wilson is a freelance writer interested in business, marketing, and tech topics. She has been known to reference Harry Potter quotes in casual conversation and enjoys baking homemade treats for her husband and their two felines, Lady and Gaga. You can get in touch with Ashley via Twitter.


6 Tools That Will Bring a Digital Transformation to Your Small Business

Photo by Maria Agudo López on Unsplash

When you started your small business, writing out your daily to-do list and using a simple spreadsheet for most tasks was probably fairly simple and expedient. As your business grew, however, and you added staff, it wasn’t enough anymore to do what was easiest for you. Now you had staff, contractors, vendors, clients and suppliers to think about. Customers are also living in a digital world and expect the ease and convenience of digital tools.

There is no doubt of the need for even the smallest of businesses to embrace digital tools, but making the switch is not quite so simple. Just using digital tools is not enough, you need to make sure you have the right tools for your business. Here are 6 digital tools that can help make your business’ digital transformation a smooth one.

1. Trello

Trello is a visual project management app that can help keep your entire team on the same page and allow you to see at a glance where different projects stand. With Trello, you can create lists and quickly move items from list to list. Trello allows you to quickly see where bottlenecks are happing and move tasks to get things moving again.

2. Slack

Slack is a robust team communication and collaboration app that allows you to quickly search for keywords or phrases, create different channels for different projects, teams or conversations. Individuals can be notified of important information on a different channel they may need to be aware of without being bogged down by a lot of details they don’t need. No matter how small or large your team, Slack can keep everyone in the loop.

3. Mailchimp

Mailchimp is one of the most robust programs you will find to handle all of your email marketing needs. From newsletters to campaigns, Mailchimp allows you to sort and filter lists to tweak, hone and fine tune your campaigns or set it up once and forget it. Mailchimp is one of the very best tools for busy small business owners.

4. SocialPilot

Social media may be one of the best things to ever happen to small businesses. Even the smallest of businesses can run effective social media marketing campaigns and use their social media accounts to create connection and build a loyal following. But keeping up on social media can be a challenge. Hootsuite is one of the most well-known social media management apps but it can also be prohibitively expensive. SocialPilot can do almost everything Hootsuite can do at a much more pocket friendly cost.

5. Office 365

Not all the best tools are new tools. Some of the best tools you may have been using for years, but don’t fully understand their full capacity. Most people are familiar with Word, Excel, PowerPoint and Outlook, but Office has expanded to include an entire suite of business tools including OneDrive, Exchange and Microsoft Teams. With low monthly subscription Prices, today’s Office may have all the tools you need at a price you can afford.

6. Zipbooks

Quickbooks has, of course, become one of the biggest names in accounting software, but that doesn’t always make them the best. In fact, many small businesses do not need all the features that Quickbooks has to offer or the price tag that comes with it. Zipbooks is a free accounting program that gives you all the tools and analytics you need to take your business to the next level and it’s made just for small businesses. Not only will Zipbooks help you keep your books, but it will also automatically send invitations to clients to leave reviews and provide smart insights about your most loyal and profitable customers.

One of the challenges of digital transformation is creating a smooth streamlined system from all the many tools that are available. In many cases, there are multiple apps and programs you can use that will accomplish the same thing. The important thing is to find the right one for you. If you use Office 365, you might find it more convenient to use Yammer than Slack, but you may prefer MailChimp over Outlook. You will, of course have to choose between a number of paid and free programs, but ultimately the goal is to find the best solutions for you. In some cases, it might be better to pay a bit more for one program that can accomplish 3 or 4 tasks than to use three different programs to accomplish those same tasks.

BIO: Joe Peters is a Baltimore-based freelance writer and an ultimate tech enthusiast. When he is not working his magic as a marketing consultant, this incurable tech junkie enjoys reading about the latest apps and gadgets and binge-watching his favorite TV shows. You can reach him @bmorepeters


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