JR Atkins

Facebook‘s IPO is today and the topic of advertising revenue is at the heart of the value proposition. With an opening price of $38.00, will it go up or down?

Take a look at the article from Co.Create on The 5 All-Time Best Facebook Campaigns. What can you learn from these campaigns that will help your organization?

This is cool. See what occured and what was missed.

Reposted from C0.Create

10 Predictions From The First Internet Bust And What They Tell Us About Digital Marketing Now
By: GM O’Connell

One of the original digital marketing execs, GM O’Connell, made some predictions in 2002 about how the Internet would impact people and brands. Here, he looks back and assesses his accuracy, and, along the way, reveals some timeless truths about marketing in the digital age.

Jonathan Gottschall, author of The Storytelling Animal, says science backs up the long-held belief that story is the most powerful means of communicating a message.

Dallas Biz Journal Highlights Interstate Batteries Success with social Media.
Here are a few comments and quotes, get the full article at the DBJ. I guess you could count this as a Social Media success story. What do you think?

I have been using the Pulse News App on my Android Tablet, a Samsung Galaxy Tab 7.0 from T-Mobile, to find and read top news stories as well as specialty news for my industry of social media, mobile apps and marketing. So, when I say the article below, in The Co. Create Newsletter, about Pepsi Branding their own version of Pulse, I had to share it. To me, this is a creative branding move in the world of Mobile Apps, similar to Angry Birds producing a Rio version of the game to go along with the release of the 20th Century Fox Movie. I expect this to continue as a trend for monetizing Mobile Apps and energizing brands. What do you think?

Are you engaged in Global Business? According to USLegal.com “Global business refers to international trade … a company doing business across the world.” With today’s technology, open access to information and contacts via Social Media, every business can engage in Global Business.

Looking back on history one can see how the lack of technology and relationship slowed an organization’s global expansion. Many companies were limited to their local geography to conduct business but today, most barriers have been removed or reduced

In an effort to promote its inclusion on Belgian TV, the TNT channel and agency Duval Guillaume pulled out all the stops, creating a huge spectacle for an unsuspecting crowd. First, some Flemish folks stumble upon a red button in the center of their town, with a sign pointing at it that reads, “Push to add drama.” Since TNT styles itself as the network that “knows drama,” one might expect that something dramatic would happen at this point. Instead, everything dramatic happens.

I’ve been talking about the 24 hour work day for a while and how since we are connected and can work all the time, we MUST set boundaries or go crazy. The article below is a good example of what I’m talking about. Sheryl Sandberg is COO at Facebook and was a Google before that. As mother and wife, she leaves work at 5:30 each day and says “you should too.” Men, listen to the end of her video where suggest you to should be free to be with your family.

Just a quick reminder that you’ve just chosen to start sharing your Flickr uploads on your Facebook Timeline. New photos and videos will be sent to Facebook about 10 minutes after you upload them, as long as they are publicly viewable.

We often hear about the ways our Mobile phone can help us become more productive with on-the go solutions like Mobile Website, Mobile Apps, email, push notifications, Geo-fencing, Meet Me Apps, …But could you be less productive as well? Do we let the technology run us sometimes instead of us running the technology?