Design Your Website for Mobile & More with Responsive Web Design
As more computing moves to mobile devices such as Smart Phones and Tablets, we all need to adjust how our websites look on smaller screens. The opposite is also true; as more people connect their computers to their TV and … Continue reading
Marketing to Dippers, Divers & Skimmers
“… skimmers (engaging only briefly), dippers (engaging casually, in undemanding ways, e.g. by posting on blogs and comment threads), and divers (hardcore fans exploring the full story experience) – and these types also influence and engage one another: divers attract dippers, dippers attract skimmers. Skimmers deal mainly with easily accessible, non-complex elements, divers with the more complex elements that also require significant marketing investment.”