JR Atkins

Join Denise Houseberg & J.R. Atkins as they discuss the Pros & Cons of Google+ for Recruiters at the DFW TRN Luncheon. The DFW Texas Recruiters Network (DFWTRN) is a non-profit professional association formed for the purpose of sharing and networking with recruiters and human resource professionals.

The Dallas Aggie Business Luncheon program this month is brought to us by Jim Chandler ’62 of Sales Force Advisors.

When I speak on the “Big 5 of Social Media”, LinkedIn, Facebook, Twitter, Blogging and Video, I am often asked which one can create “the biggest bang for the buck.” Without a doubt it is video! Take a look at the following example for a historic building in down town Dallas, 400 North Ervey and how a video can bring the project to life and help presale the units

What do these things have to do with each other? Simply put; Social Media and Mobile Applications are affecting Search Engine Optimization.

Think of Google as a “Content Eating Monster” and Google loves to “eat” social media generated content. Google also indexes certain Social Media content. For example, did you know that Google looks at your Twitter Authority? The more “Klout” you have, the more authority Google gives your Tweets and Re-Tweets. Also, when someone of a higher authority than you, re-tweets your tweet, then you get a little boost in your authority. Google also likes LinkedIn, such as the three websites you can reference on your profile, especially when you customize their names or “anchor text.” These three websites are looked at as “do follow” by Google and they help your Google ranking. One other tip about LinkedIn, make sure someone completes the information on products and services on your LinkedIn company profile.