Social Media projects vary from building social media platforms such as Facebook Pages to social media content writing and posting. Other projects consist of setting up and training someone how to use social media for their company or non-profit. In a third type of on going project we do every thing social for a monthly fee this might include social media writing, posting and monitoring, email marketing, and more. Our main goal is to deliver actionable results from on-line marketing.
Speaking about social media is a passion of mine. I have been called a Social Media Evangelist because I speak like I am on a mission to help business leaders make use of social media. This is true. I love to see the eyes light up when someone finally understands the positive impact social media can have on their lives. A typical speaking engagement might be a service club like Rotary International or a Chamber of Commerce. Or, could be an executive briefing with one or more members of a companies leadership team. My favorite types of talks are keynotes and break-out session at a conferences. If you are looking for a dynamic, engaging and informative speaker, you have found him in J.R. Atkins.
Your website is your most important on-line marketing tool. A website should give a visitor everything they need to make a decision to do business with your company. It’s the “sales person” that never sleeps, gets sick, or goes on vacation. When you mix human interaction with a good website, you have the winning combination for a success business. At Something Different Companies, we build a majority of our website sites on the WordPress Content Management System because it is easy to find help for this platform and easy to learn. We are glad to continue to keep your site updated and maintained. Yet, WordPress is so easy, many of our clients update and maintain their site themselves.
Every two years, Moz surveys the opinions of dozens of the world’s brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. We gather this data to gain insight into the factors that may help—or hurt—a website’s visibility in search engines.
This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors.
In addition, the Data Science team at Moz, lead by Dr. Matthew Peters, ran an extensive correlation study to determine which features of websites and webpages are associated with higher search rankings. For the first time this year, Moz partnered with several data partners to enhance the study, including SimilarWeb, DomainTools, and Ahrefs.
Note that these factors are not “proof” of what search engines use to rank websites, but simply show the characteristics of web pages that tend to rank higher. Combining this understanding with both experience and knowledge of search engine algorithms can help lead to better SEO practices.Read More
Every time I do a workshop or presentation I end with a list resources including a list of books. At one of my recent talks, someone asked what other books I would recommend for business owners. I have a long list on my website but here is the short list by categoryRead More
In March 2015, J.R. Atkins of Something different Companies opened an additional office location in the Hapeville area of Atlanta. Expanding to meet client needs drives the expansion of Something Different Companies which provides consulting in the areas of marketing and communication. J.R.’s specialties reside in the areas of social media, websites and mobile apps backed by a strong background in sales and marketing.Read More
On a recent trip to Atlanta, I had the opportunity to learn more about the industry of Major League Gaming. For the uninitiated, you can now be a professional gamer. All those hours in front of a screen playing Nintendo Wii and DS, Xbox, Play station and PSP, Game Boy, Atari and Pong could now equate to being a professional gamer with all the star power and perks of a rock star or professional athlete.Read More
At the 2015 SXSWi Festival I notices the following 5 tech trends worth noting.
New social Media App – MeerKat – Spontaneous video via Twitter
Health Tech – Mobile App: Measure by Phillips Healthcare
4k TV – Samsung – 2X the Pixels
International Flair – It’s a global event – Krista Hendriks, Utrecht Area, Netherlands
com – It’s like UBER for overnight dog care
Please let me know if you find any of this interesting or beneficial to you or your business.
When Google presents a live streaming event, called Google Partners Connect, they provide valuable content worth sharing (just like they tell us to do.) Whether you were able to attend an event or are viewing it for the first time here, please click on the Yout Tube icon and see the video of the streamingRead More
During my early days as a salesperson I participated in many training programs, yet my favorite was taught by Jim Chandler and was based on his “10 Foundation Statements”. #7, the Process Statement, is applicable in sales, operations, accounting, manufacturing, marketing, education, theology, construction… and life; I have used it in many ways and now share it with you.
Process Statement: Selling is a process. My job, as a professional salesperson, is to create a personal selling process that is so strong, that the pressure of selling is absorbed by the process and not by me.Read More
As someone delivering Social Media, Websites and Online Marketing, I find myself in need of creative graphics on a regular basis and I have found some resources you might what to check out. 1. Visme: Think of Visme as a perfect marriage between Microsoft PowerPoint and Adobe InDesign; ease of use meets professional design. Their cleanRead More
Listen below to an interview I did with J.R. Atkins who leads a LinkedIn group focused on E Myth principles. In the interview he shares with me his insights on E Myth strategy, what makes his group good to join, and how to get the most of out group membership. Enjoy!Read More
A friend shared this article on CRM – Customer Relationship Management Apps and thought I’d share it here for my readers and clients.
top CRM solutions with J.R. AtkinsClick on a category below to learn more about the strengths of those CRMs or jump to an app directly by clicking its name.Read More
“I wish we had something like this in Gatesville, I’d hang out here all the time.” These were the first words I spoke to my wife as we entered the Hotel Indigo in Waco.
I like the open air lobby as it has a sense of a “community room” to it. The check-in desk is small and off to the left of the room rather than the standard front and center. Off to the right is an informal sitting area and meeting rooms, in the center is the lounge and restaurant area; very inviting.Read More
Relating to June’s newsletter/blog topic of Continuing Education, I have been considering how we form our beliefs and how our beliefs affect our business. For example, have you ever run across someone that operates from the belief of “I’ll screw you before you screw me?” Or, how about someone who has an abundance mentality of “win-win” or “there is enough here for all of us?” Let’s look at the ways we develop our beliefs.Read More
If you consider yourself even somewhat successful in life, then you probably have an appreciation for continuing education. It does not matter if your education was attained in an artisan fashion through an apprenticeship program or if you hold a PhD from a prestigious university. Once we reach a level of skill and knowledge and begin to apply it, we find there is more to know. Some professions require CE units to continue one’s eligibility to practice their craft. For the rest of us, we are left to find our own way.Read More
What would cause the #2 and #3 to want to merge? To take on #1? What would cause them to back out of the merger? It’s been long enough since the the decision to Not merge was made that many arm chair executives are weighing on the reasons why and why not. If you did not see the Ad Age article I have include the Link and the first part of the article below.Read More
Selling is changing! Or more like, Selling has changed! Once upon a time the sales person offered insight and information about products and services that could be found nowhere else. Not true anymore. Between Social Media, Websites, John Jantsch, and other online tools, the buyer has all the information of the world at their fingertips.Read More
18 Months after the New York Times published a story about an avalanche in Stevens Pass, in Skykomish, Washington, viewers are still raving about how this story represents the future of story telling, of eBooks, of writing in the digital world.
If you have not seen it, you need to check it out. The “news article” combines well written prose, video clips, pictures and Google Earth type imagery to immerse the reader into the story. And, it works. You feel like you are there. The credit for this great example of modern journalism goes to John Branch.Read More
This article originally appeared in Professional Carwashing & Detailing where I was interviewed about Social Media. I thought you might find tips and relevant information here for your business.
Earning likes and profits
How to use social media to build customer relations and improve business
J.R. Atkins quoted in Professional Carwashing & Detail MagazineBy Joe J. Napoli
APRIL 28, 2014
If you generate content to share, this Infographic will be interesting to you. Thank you Irfan for sharing.
Do you want to know how to promote your blog post so it’s shared over 1,000 times on various social media channels?Read More
It’s two sides to the same coin-“”Your Online Data Never Sleeps.” On one side of the coin, your online data is working for you while you are asleep. And on the other side of the coin, your data is available for others to hack, copy and add negative comments while you are asleep. The following info-graphic offers a pictorial of where your data may live online.Read More
Check out these cool business videos at very reasonable prices from VidMill. Hers is the video VidMill created for Something Different Companies. VidMill offers 3 price levels to help small businesses generate results with video: $299, $399, & $649. Once you get your VidMill video produced, let Something Different Companies help you promote it via your Website, Social Media, Email Marketing or other methods.Read More
Check out this video by Derek Muller of the Veritasium on why Facebook Ads for Likes do not work. He’s a science guy and most of his content is science related. But on this one, he applies his scientific approach to the Facebook Ad Model to see how it works or doesn’t.Read More
Yea, you might have seen some posts from me that I am spending a great deal of time at the Atkins Ranch in Gatesville, TX, about 35 miles east of Waco.
Others of you might have seen a recent post about my trip to Africa with Compassion Creates Change Nigeria, a Dallas based non-profit working in Nigeria with Churches, NGO’s, Community Development Agencies and Business
“Thinking outside the box” is such an over-used term yet I still hear it used to describe looking at life, a systems, a product, a problem or an issue in a new or different way. But, to think outside the box, don’t you need to understand what is in the box? Check out the list below and see if you can think of additional material that should be in or outside the box.Read More
“People Tribe, Fish School, Cattle Herd and Birds Flock” and so it goes, says my client and friend Kathy Dudley of Compassion Creates Change. Then she goes on to explain the 5 Stages of Tribes (below). My eyes widen and I frantically begin to take notes as the information and this model of behavior resonates with other ideas bouncing around in my head. So, I share the following resources with you in hopes of helping you and your organization excel in the new year.Read More
Charlene Li and her staff at Altimeter Group host an annual Social Business Survey. See the entire post at her Blog. Top findings include:Read More
As a Social Media Professional, you may be called on to promote all manner of events, activities, sales pursuits, and causes. I recently was employed to help promote an arts, entertainment and networking event in Dallas and thought I would share our methods so others can benefit. I’d also like to hear your thoughts so we can all grow together.
The key to Marketing events is getting the word out to your target audience, communicating the value and providing impelling calls to action. A Prayer for good weather usually helps as well.Read More
“Giving answers vs. results” is the goal of the new Hummingbird algorithm from Google according to Eric with Globe Runner SEO. Check out his video for more insights. Shared by J.R. Atkins MBARead More
What’s the big deal about Social Media? This course will explore the main Social Media platforms and trends. Examples include Facebook, LinkedIn, Twitter, Blogging, YouTube, Pinterest and more. Does Social Media improve relationships or increase isolation? Your instructor is J.R. Atkins, MBA from Something Different Companies
Do you log into LinkedIn and think “is something different today?” The answer is yes. With the new development platform the rolled out last December, LinkedIn can make changes multiple time per day. Occasionally the change is big enough to sen out an announcement like the one below. The big change in this announcement is how you can add a “Hero Image” to your group similar to “Cover Image” on Facebook.Read More
“So what do you do? I see you everywhere but I’m not sure what you do.” I hear this on a regular basis, so I thought I’d share three projects from my current work to help explain what I do. On my website you will see that I am an Author, Speaker and Consultant. But what kind of consulting? Take a look and tell me what you think. Blog by J.R. Atkins, MBARead More
What I mean is, when you meet with others, are there digital devices involved? Are there laptops, phones and tablets on the table with people “typing” away on their phones and keyboards? As I visit organizations, I see that the use of digital devices in meetings really depends on the organization culture. Some organizations are digital oriented, others focus on short meetings with updates and actionable updates while other have meeting that are so slow and boring that if people could not use their device, they’d fall asleep.Read More
I saw this article on what Apps get featured on the App Store and thought others would like to see the great research and charts that Dave Addey compiled. Here is an excerpt, click on the lick to see it all. Thanks Dave!
Over the past few months, I’ve been researching the kinds of apps that get featured on the iTunes App Store home page for different countries around the world. Here are my initial findings.Read More
A recent web search of Mobile App Development returned the following companies. This is a fast developing landscape especially in the enterprise mobile app space. This search was done on 7/6/13 using Google Chrome. Although company names repeat in different categories, some website links vary. One trend I have noticed since entering the industry in 2009 is the emergence of major software companies in the Mobile App Development space.Read More
As I work with small and medium businesses, many are using events to help drive business. The events vary in type, size and purpose. Some events are designed to introduce new products or staff, while others are designed to increase awareness of the company’s capabilities. Once you know your desired outcome, follow the recommendations belowRead More
SXSW V2V offers innovators and entrepreneurs across all creative industries a space to learn the skills, make the connections and find the inspiration to take their ideas and talents to the next level. Join over 1500 thought leaders for this first ever SXSW event in Las Vegas. If you are interested in a guided experience by an industry leading technologist, reach out to jratkins@SomethingDifferentCompanies.com.Read More
Why is everyone Hyping Video?
Because if a picture is worth 1000 words, a video is worth 100,000 or 1,000,000 words. It’s the next best thing to being there. If you are fond of saying “when people meet with me they buy” or when someone understands what we do, they buy, or give, or join us … then video communication is for you.
The least expensive and quickest way to share video is to shoot and post from your smart phone. You can do this by using your phone’s camera and mobile apps to share such as Facebook, YouTube, Twitter, LinkedIn, Google Plus and others.
I have been using SlideShare for several years to publish the PowerPoint presentations I use in my professional speaking career. I discovered SlideShare through LinkedIn and still have presentations posted there as well as on Google Drive. According to the SlideShare website, “SlideShare is the world’s largest community for sharing presentations. With 60 million monthlyRead More
3 things we can we learn from a 4 year old
Touch screens are broke
Planes get small
Anything is possible
Although my son is in college, I’m still amazed at what I can learn from observing children. Their wide eyes are ready to take in whatever the world has to teach them each day. We can apply these small lessons to our own business lives and improve our desired results
Some people do not care about having their data incase Facebook “goes south” tomorrow but some do and may not know how to download a copy. I suggest my clients do this at least monthly. Here is how. Go to Facebook settings in the uper right hand corner of your page. Click on “Account Settings”Read More
I’ve hear of “Big Hair”, as in the ‘70’s, and I’ve heard of “Big Air”, as in snowboarding and other aerial stunts, but what the heck is “Big Data?” Does it have to do with the font size or what?
If you too would like some insight into how data mining and large data sets are affecting you, even if you don’t know it, then check out these two resources:Read More
The Wall Street Journal today summed it up well stating that the Mobile App business is booming 5 years after Apple launched the App Store. Read the some of the details below or see the full article at the Wall Steet Journal.
Apps Rocket Toward $25 Billion in SalesRead More
As green technology improves and cost decrease, we are seeing all types of commercial buildings “Go Green” including Professional Sports Stadiums and Arenas. Major sporting events in general consume massive amounts of energy. From lighting a stadium to waste generation, a professional game is an expensive undertaking.Read More
Hey what are you waiting for? Building your own simple Mobile App is easy now with a tool called Yapp App. Granted it may not be as dynamic and complex as Facebook or Angery birds, but you can have an App for your:
As a new year begins, many people have their mind on New Year’s resolutions, goals, wrapping up last year, and focusing on the new year. During this time my mind drifted to the role advisors play in our lives.
For some people, they claim they have not advisors, yet these people can be found talking to bar tenders into the night or discussing politics with friends and neighbors. However they appear or whatever we call them, we allow and even encourage others to help shape our thoughts, actions and lives.
For other people, we recognize how what we read and think as well as the people in our lives, shape our future. I like to call these people advisors. Let’s take a look at how Advisors shape our business life and contribute to business success.Read More
Check out this video story by 60 Minutes, from 1/6/13, about how “Design Thinking” from IDEO has impacted so many products over the last 20 years such as the computer mouse, stand up toothpaste despencer, Elmo calls iPhone App, even the Boston Harbor Islands National Park Visitor Pavilion.Read More
As I am often in discussions about Mobile App Development, the question of how to monetize an App is frequent and opinions vary. So when I saw the Blog “MBA Mondays: Revenue Models – Advertising” I thought it worth sharing with my community. It is written by Fred Wilson a VC and principal of Union Square Ventures. I have included an excerpt below and a link to the original article.
It is true that the vast majority of consumer web apps have been and continue to be monetized with advertising. On mobile that is less true, but becoming more true every day.Read More
Last month I attended a panel discussion on the future of healthcare. The event was sponsored by the local University of Michigan Alumni group and I was invited as a member of the Dallas Business Club (MBA group).
In addition to the thought provoking presentation and Q&A time, I noted two resources worth reading.Read More
Have you noticed an increase in the use of the phrase “user experience?” This term first entered my vocabulary when I was on a project at a Mobile App development lab and it was used to describe the interaction between the person using the Mobile App and the Mobile App. Now I see the phrase “user experience” creeping into many more conversations and situations.Read More
When I speak on Mobile Apps, I mention 3 mock up tools:
As of today I am adding a 4th tool: POP – Prototyping on PaperRead More
Check out this article from TNW – The Next Web about Ad Clicks by Browser type.
Which browser brings in the most ad clicks, disregarding its market share? If you guessed Internet Explorer, as it doesn’t have a decent ad blocker and users of the browser often don’t install add-ons or extensions, you’d be wrong. It’s actually Opera, followed by Apple’s Safari Mobile, and only then IE.Read More
During a recent presentation to the Houston Chapter of the Project Management Institute I had a chance to visit with several PM’s on how they see social media and digital technology influencing their roles and outcomes of projects. Of particular interest was sharing content, on line collaboration and building and sustaining distributed teams.Read More
A recent article in the Wall Street Journal states “From the beginning of time until 2003 we generated 5 billion gigabytes of data. In a year, we’ll generate that much data every 10 minutes. How do you avoid information overload?”Read More
I saw this on “The Next Web Apps” and thought it worthy of discussion. Do you think these recent changes to Foursquare make it more relevant?
Foursquare has just delivered on the promise of what it’s been doing with Explore for years now. It is making its Explore feature available directly on Foursquare.com, even to those who do not use the service.Read More
Please welcome my business associate Dennis Cagan as a guest Blogger. I find his white paper intriguing and hope you do too.
The Last Inch
A White Paper on the New Frontier in Man-Machine Interface.
by Dennis Cagan
Most people in the technology industry, particularly the telecommunications sector, are familiar with the term “The Last Mile.” Wikipedia defines it as “the final leg of delivering connectivity from a communications provider to a customer. The phrase is therefore often used by the telecommunications and cable television industries. The actual distance of this leg may be considerably more than a mile, especially in rural areas.”Read More
Meet my friend Bob Knorpp. Bob produces a podcast that is recorded on Sunday nights and released every Monday covering current topics in Marketing, Advertising, Sales, Technology, New Media, Design … you get it, all the cool and fun things. In episode 211 “Everyone else is Lying” you will hear some discussion on Mobile Apps that I hope you find interesting and informativeRead More
How did Microsoft fall so far? Cannibalistic Culture (Stack Rankings)
“I see Microsoft as technology’s answer to Sears,” said Kurt Massey, a former senior marketing manager. “In the 40s, 50s, and 60s, Sears had it nailed. It was top-notch, but now it’s just a barren wasteland. And that’s Microsoft. The company just isn’t cool anymore.”
This is just one of the insights you can gleam from the August article in Vanity Fair Magazine.Read More
As a frequent traveler, I have used all manner of tool to help me remember the items to bring on my trips: 3X5 Cards, Excel Spreadsheets, Word Docs, and my memory. When I saw the TripList App I was intrigued. Could this App do more than server as a check list of items to takeRead More
By now, most business professionals have a profile on LinkedIn. Occasionally, I will meet someone new to the business community who does not have LinkedIn, yet. Or, I meet someone from an academic background or in a role in a large organization where they thought they did not “need” LinkedIn. These are short sighted folks, for LinkedIn is the online representation of our in-person network. In years past, you would see a Rolodex on a desk as a representation of an in-person network; others carried a little black book. Yet, LinkedIn is so much more than a list of contacts. LinkedIn is a robust communication tool, research tool, lead generation tool, prospecting tool, as well as a place to showcase our subject matter expertise. And yes, when we are looking for work or projects, it serves as an on-line resume. With this said, let’s explore some ways to get the most out of LinkedIn and discover The Power of Being LinkedIn.Read More
5 Useful Twitter Tools that Will Save You Lots of Time and Energy
By Daniel Sharkov
Whoever says that success on Twitter (and social media success for that matter) is possible without the use of any additional apps and tools is either a newbie, a celebrity or someone, pretending to be the latter.
Unfortunately if you want to utilize the full potential of Twitter, you need some outside help.
If I have to be honest, building the following, getting the traffic and the retweets that I have now, would’ve been impossible without a couple of handy Twitter tools.Read More
Since the Android platform was launched as an open approach to development vs. Apples closed system the two platforms have been competing head to head. Yet, according to Flurry, of 100 Apps being developed 69 are first developed for Apple’s IOS vs. 31 for Google OS.Read More
My friends and I often lament because Dallas does not get the attention and press for a Startup community like Silicon Valley, Boston or event Austin. One reason could be because we are so spread out and another could be because not enough people know what is going on in the Dallas Startup community. Over the last few years I have been consulting on a few Startups and have observed many Dallas startups, so I thought I would mention a few sources for information, funding, incubators and current startups.Read More
Did you see the email from Twitter today? Just in case you missed it, I have reposted it here:
New things are always happening here at Twitter HQ. We’re growing at a rapid pace, and our commitment to simplicity, transparency, and reaching every person on the planet continues. We thought you might be interested in knowing about some of our most recent developments:Read More
Facebook‘s IPO is today and the topic of advertising revenue is at the heart of the value proposition. With an opening price of $38.00, will it go up or down?
Take a look at the article from Co.Create on The 5 All-Time Best Facebook Campaigns. What can you learn from these campaigns that will help your organization?Read More
This is cool. See what occured and what was missed.
Reposted from C0.Create
10 Predictions From The First Internet Bust And What They Tell Us About Digital Marketing Now
By: GM O’Connell
One of the original digital marketing execs, GM O’Connell, made some predictions in 2002 about how the Internet would impact people and brands. Here, he looks back and assesses his accuracy, and, along the way, reveals some timeless truths about marketing in the digital age.Read More
Jonathan Gottschall, author of The Storytelling Animal, says science backs up the long-held belief that story is the most powerful means of communicating a message.Read More
Dallas Biz Journal Highlights Interstate Batteries Success with social Media.
Here are a few comments and quotes, get the full article at the DBJ. I guess you could count this as a Social Media success story. What do you think?
I have been using the Pulse News App on my Android Tablet, a Samsung Galaxy Tab 7.0 from T-Mobile, to find and read top news stories as well as specialty news for my industry of social media, mobile apps and marketing. So, when I say the article below, in The Co. Create Newsletter, about Pepsi Branding their own version of Pulse, I had to share it. To me, this is a creative branding move in the world of Mobile Apps, similar to Angry Birds producing a Rio version of the game to go along with the release of the 20th Century Fox Movie. I expect this to continue as a trend for monetizing Mobile Apps and energizing brands. What do you think?Read More
Are you engaged in Global Business? According to USLegal.com “Global business refers to international trade … a company doing business across the world.” With today’s technology, open access to information and contacts via Social Media, every business can engage in Global Business.
Looking back on history one can see how the lack of technology and relationship slowed an organization’s global expansion. Many companies were limited to their local geography to conduct business but today, most barriers have been removed or reducedRead More
In an effort to promote its inclusion on Belgian TV, the TNT channel and agency Duval Guillaume pulled out all the stops, creating a huge spectacle for an unsuspecting crowd. First, some Flemish folks stumble upon a red button in the center of their town, with a sign pointing at it that reads, “Push to add drama.” Since TNT styles itself as the network that “knows drama,” one might expect that something dramatic would happen at this point. Instead, everything dramatic happens.Read More
I’ve been talking about the 24 hour work day for a while and how since we are connected and can work all the time, we MUST set boundaries or go crazy. The article below is a good example of what I’m talking about. Sheryl Sandberg is COO at Facebook and was a Google before that. As mother and wife, she leaves work at 5:30 each day and says “you should too.” Men, listen to the end of her video where suggest you to should be free to be with your family.Read More
Just a quick reminder that you’ve just chosen to start sharing your Flickr uploads on your Facebook Timeline. New photos and videos will be sent to Facebook about 10 minutes after you upload them, as long as they are publicly viewable.Read More
We often hear about the ways our Mobile phone can help us become more productive with on-the go solutions like Mobile Website, Mobile Apps, email, push notifications, Geo-fencing, Meet Me Apps, …But could you be less productive as well? Do we let the technology run us sometimes instead of us running the technology?Read More
Two of the biggest social media crazes these days are no doubt Instagram and Pinterest. So it’s not surprising to find that there’s a new site, Pingram, which finds a way to combine the two.Read More
The cover story on the February issues of Fast Company Magazine discusses Generation Flux and addresses the changing work model; specifically to be successful we must learn to thrive in chaos. They describe Generation Flux as “… less a demographic designation than a psychographic one…a mind-set that embraces instability, that tolerates–and even enjoys–recalibrating careers, business models, and assumptions.“Read More
I love to play Angry Birds and down load every new edition as soon as it is released. Ravio is certainly a model that mobile game developers yearn to follow. But how much is it really worth and who owns most of the stock.Read More
What if you could run around town with your Android phone using it like you normally do and when you get to the office all you have to do is dock it and start your day? That’s exactly what Ubuntu wants to do with its pitch to Android handset manufacturers to embed the operating system into its devices.Read More
As I read the blog post by Adam Vincenzini of TNW aka The Next Web, I realized it was worth sharing. There are many options to listen, share, discover, and discuss music. Check out “10 new ways to discover, share and listen to music online”Read More
I find it very interesting where Mobile Apps, Events, Services, Art and Transportation intersect. There is a great article and video on the Fast Company Micro Site called CO.EXIST about Helsinki “Urban flow: A City’s Information, Visualized in Real Time – Combining a map, tourist information, and data about the city’s services, a new system is making Helsinki truly transparent.” Here is the text content, make sure you check out the video. It’s about 5 minutes but worth it if you like this topic.Read More
I have been an observer of retail brands since my grandfather, A.R. Stark, taught me how to shop as a child. Then Stanly Marcus really got me interested as a student at Texas A&M under Dr. Lynn Berry at the Center for Retail Studies. As JC Penny undergoes a major brand change I’m excited to see how it will turn out.Read More
As I look forward to 2012, I realize I must discontinue some of my current activities and habits and start new habits to achieve different, better results. Authors from Seth Godin to Zig Ziglar have written about how our habits and goals must align for us to be successful. I thought of a few ideas that might help you and I make the most of 2012. Let me know if you try these or other ideas to break old patterns and create new and improved habits.Read More
As more computing moves to mobile devices such as Smart Phones and Tablets, we all need to adjust how our websites look on smaller screens. The opposite is also true; as more people connect their computers to their TV and large display screens, the website should scale to make use of the additional viewing space.Read More
“… skimmers (engaging only briefly), dippers (engaging casually, in undemanding ways, e.g. by posting on blogs and comment threads), and divers (hardcore fans exploring the full story experience) – and these types also influence and engage one another: divers attract dippers, dippers attract skimmers. Skimmers deal mainly with easily accessible, non-complex elements, divers with the more complex elements that also require significant marketing investment.”Read More
I have been conversing about the importance of business cards for years. It started in 1993 with the forming of the Aggie Roundtable and the Aggie Job Network. My friends and I would help young graduates and those in transition connect with others, teach them about informational interviews, how to use the telephone and the importance of having a business card. I’d tell them “There are three things that make you a professional: 1) Education and Experience 2) your Attitude and 3) a Business Card.” But as technology has become more pervasive in our society, the reasons to carry business cards have diminished. Some say you don’t need to carry business cards; if that is true, then what might you choose to carry instead of a business card?Read More
It’s a well known fact. The world of journalism is changing, especially the ways in which we find stories and publish them.
Social media such as Facebook and Twitter have unlimited power. Twitter is now a source for breaking news stories and the most immediate way to report what’s going on. In most cases, celebrities and government officials make public statements via Twitter. Facebook has the capability to create a community of individuals who have never met but believe in the same cause. Take the Egyptian protests for example. Most of the credible news organizations, such as CNN and the BBC, used Facebook and Twitter to report what was going on in the action that they personally couldn’t reach.
I remember begin a kid and driving by the Good Year Blimp hangar in Conroe Texas, on our way to Houston. Sometime we would stop if it was taking off or landing to watch its graceful movements. But I have not seen a Blimp or Airship for many years now, yet they may return to service before long. There have been many changes in materials, technology and the transportation industry that may make Hybrid Airship usage viable again.Read More
Join Denise Houseberg & J.R. Atkins as they discuss the Pros & Cons of Google+ for Recruiters at the DFW TRN Luncheon. The DFW Texas Recruiters Network (DFWTRN) is a non-profit professional association formed for the purpose of sharing and networking with recruiters and human resource professionals.Read More
When I speak on the “Big 5 of Social Media”, LinkedIn, Facebook, Twitter, Blogging and Video, I am often asked which one can create “the biggest bang for the buck.” Without a doubt it is video! Take a look at the following example for a historic building in down town Dallas, 400 North Ervey and how a video can bring the project to life and help presale the unitsRead More
What do these things have to do with each other? Simply put; Social Media and Mobile Applications are affecting Search Engine Optimization.
Think of Google as a “Content Eating Monster” and Google loves to “eat” social media generated content. Google also indexes certain Social Media content. For example, did you know that Google looks at your Twitter Authority? The more “Klout” you have, the more authority Google gives your Tweets and Re-Tweets. Also, when someone of a higher authority than you, re-tweets your tweet, then you get a little boost in your authority. Google also likes LinkedIn, such as the three websites you can reference on your profile, especially when you customize their names or “anchor text.” These three websites are looked at as “do follow” by Google and they help your Google ranking. One other tip about LinkedIn, make sure someone completes the information on products and services on your LinkedIn company profile.Read More
If you have not heard the tale of how Scott Wilson conceived the idea for a cool watchband for the iPod Nano, then got it funded via the KickStarter program and went on to get his creations sold in the Apple stores by negotiating a better than average profit split, then here you go!Read More
In an attempt to keep Entrepreneurs, Start Ups and Developers informed, I thought I’d share an update from the NTRCIC or The North Texas Regional Center for Innovation & Commercialization.
With the Texas Emerging Technology Fund not receiving funds the last two funding rounds, the NTRCIC is offering a “Pitch Day” to fill the void. Pitch Day will be held quarterly and will be attended by a large group of venture capitalists (including VC’s outside of Texas), angels, family offices, and financial firms.Read More
As I was updating some Facebook information it occurred to me to save a copy of my data. Yea I know, once I put it on Facebook they probably have some ownership stake too, but aside from that, I think it is a good idea to have a current back up copy of my data “just in case.” So here is the process:Read More
What are the Top 10 Pros & Cons for Google+? Denise & J.R. came up with the following list. Can you think of anymore?
1. It’s clean, it’s easy and it’s uncluttered.
2. The sleek and simple user interface makes it easy to customize
3. Circles are cool and allows easy drag and drop users into groups
1. No big value over Facebook
2. The benefit of Circles is not enough to use it in addition or away from Facebook etc.
3. I don’t use Gmail or Google docs enough to make it worth using Google +
As I am reading “Content Rules” by Ann Handley & C.C. Chapman, I found the following content worth sharing. (Paraphrased) “Specifically, creating content as a cornerstone of your marketing can: Attract Customers Educate your buyers Overcome resistance Establish credibility Tell your story Build Buzz Build community Inspire impulse buying” Not bad for writing a fewRead More
As I speak on Sales 2.0 I get all kinds of questions and statements. At a recent talk at the Las Colinas Country Club to a group of business leaders named “Untyed” I was confronted with an individual whose company is walking the talk of sales 2.0 – Linda Borek of NTC Texas.Read More
On August 6, 2011 the World Wide Web turned 20 years old. From Wikipedia: Sir Timothy John “Tim” Berners-Lee, OM, KBE, FRS, FREng, FRSA (born 8 June 1955), also known as “TimBL“, is a British physicist, computer scientist and MIT professor, credited for his invention of the World Wide Web, making the first proposal forRead More
Have you heard of or used socialmention yet? It’s kind a like a Google Alert but it searches within social mendia platforms for mentions of your “Key Phrase”. As they put it:
“Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.”Read More
So many website are all about the company and selling vs. communicating effectively. In a perfect world you, the consumer, would be able to choose the communication channel that works for you. For example: At the top of the site or on the side you might see:
“What method of communication do you prefer?”
Or put another way,
“What’s important to you?”
Check out the following website for an attorney firm that says “I’m here because…” What a great way to engage with the visitor or consumer.Read More
Nancy Messieh of “The Next Web” did a great job of compiling a list of related Apps for Instagram, the photo sharing and filtering App for iPhone.
“You know an app is on its way to going mainstream when a major brand like Starbucks has its own account. There’s simply no denying Instagram‘s popularity. In fact, it looks like the app just got a little bit more popular when Justin Bieber shared an image of LA traffic using Instagram.”Read More
As I am always on the lookout for Mobile Apps with high impact, here is one worth considering.
Paymo is an app that covers time-tracking, invoicing and project management for freelancers and small businesses. It’s challenging the likes of Freshbooks and Quickbooks with an offering that is not only cheaper but but stronger. Paymo has everything one needs to run a small businesses and it can see it scale to a medium size business with relative ease.Read More
Untill recently, if you’ve ever started a new Fan Page on Facebook, you know that you’re only method of promoting the page to your friends was through recommendations, usually at a low response rate because the recommendations were tucked away in the corner of the Facebook sidebar.
Facebook has introduced a new way to recommend your Page to your friends so that they’ll appear as notifications in Facebook and, depending on the user’s settings, in email, Inside Facebook reports. Users will now be able to click through to the page via the notification and Like it, though there’s no functionality allowing them to act on it from the notification box itself as there is with friend requests.Read More
Is it art, entertainment, a social activity or marketing? Most of us have seen a video of a flash mob performing in a mall, store or plaza as something fun and festive. But what about a Flash Mob as a Marketing tool? The first Flash Mob video I saw was in March of 2009, “The SoundRead More
Similar to the AT&T Foundry concept, Verizon has opened a creative technology space to showcase their latest and greatest tech toys. The Verizon LTE Innovation Center is located in Waltham, MA about 10 miles from Boston with a future site in San Francisco, CARead More
I just completed reading my first issue of Fast Company Magazine, the June 2011 issue, and I was VERY pleased. So often I just browse a magazine, look at the Ads, pictures, and read a few articles that catch my eye. But not with Fast Company; I consumed it, reading all of the articles and most of the Ads. My favorite content was an article on “The 100 Most Creative People in Business.” I found it informative, inspiring and helpful.Read More
As I observe the changing landscape of advertising and see the affect that social media and on-line digital media is having on Ad budgets and campaigns, I have to ask; Is Search Engine Optimization the basis for the Ad Agency of the future? In short, yes!Read More
We live and work as knowledge workers, always connected and paid for what we can do with our minds. As I look at when I accomplish the most or do my best work, I find that it is in the evening, after 5:30, when most people have left the office or other opportunities when I have blocks of un-interrupted time.Read More
Whenever a natural disaster strikes, phone companies are typically forced to patch up their own networks with fleets of trucks that serve as temporary cell towers. It’s a process that involves plenty of manpower and, most importantly, plenty of time. AT&T has a more portable solution: a cell tower small enough to fit into a suitcase. The company’s new Remote Mobility Zone is comprised of an antenna and accompanying satellite dish, both of which can handle up to 14 simultaneous calls placed within a half-mile radius. Any AT&T phone can connect to the makeshift system, which will sell for anywhere between $15,000 and $45,000 (plus some monthly fees), though emergency workers will need a generator to get it up and running. They’ll also have to live without 3G data, which sounds like a reasonable compromise to us.Read More
Check out this Wall Street Journal Article that posses the question: Is there a mobile app developer shortage? Do you see a shortage from your perspective? It seems the mobile world can’t get enough of a good thing. And, in this case, the good thing is a talented mobile app developer. According to a newRead More
If you are photographer, artist or other creative type who would like to have a cool digital portfolio for show and tell on the iPad, check out the “PadPort App.” PADPORT is an elegant portfolio presentation App for the iPad – designed by and for professional media artists. PADPORT allows photographers, artists and a multitudeRead More
Whenever I find a good article, I like to share it with my friends. Such is the case in this post on creating “Blockbuster Mobile Apps”. Jeana Lee Tahnk with Mashable does a great job as usual.
In an ever expanding and increasingly competitive mobile app marketplace, it’s becoming harder for developers to create apps that stand out for being more entertaining, engaging and worthy of consumers’ attention and money. There are approximately 350,000 apps in iTunes, 65,000 in the Android marketplace, and thousands more being developed as we speak. Whether an app is the brainchild of two parents who want to entertain their daughter, or a creation from a huge developing house, there’s no telling exactly how an app will fare once it hits the open market.Read More
International Business Machines Corp. (IBM) is unveiling new software and services that help customers market and sell their products, aiming to mine a $70 billion market opportunity.
The new division, Smarter Commerce, features services such as using analysis to tailor marketing and brand assessment on Facebook Inc. or Twitter Inc. in real time, Craig Hayman, a general manager in the IBM software unit, said in a telephone interview last week.Read More
Marketing to prospective clients has changed greatly with the proliferation of online tools such as websites, email and most recently, social media. Prospects can turn to so many sources for information about you, your company, and your products or services. A recent day of yard work prompted me to explain the shift in marketing to a colleague as being “more like using a leaf blower then a rake.”Read More
I love cool design!
So, when my wife gave me an iPod Nano for a Valentines Day gift, I wanted to find just the right case for it. Or, why not wear it as a watch? Ok, but I wanted a cool looking and sleek feeling watch band. Check out the TikTok and LunaTik designs and guess witch one I now have.Read More
You may have seen the recent announcement by Apple that they now offer a subscription service for Apps. “You can now offer an easy one-click experience for auto-renewable digital subscriptions in your iOS content-based apps on the App Store. Auto-Renewable Subscriptions allow users to purchase In-App content, and the purchase is automatically renewed atRead More
What could you do with a dedicated work place with one computer and two monitors? Just getting organized and having the right tools can decrease anxiety and increase effectiveness. As your social media presence and traffic improves, you may need to hire someone to do this full time.Read More
Sales of iPad apps to soar in 2011, says Gartner
Downloads for mobile communications devices are expected to increase over the coming years, providing new opportunities for mobile marketing campaigns.
Summary of Numbers
Device sales expected to exceed $15 billion
Application downloads will exceed $18 billion, 117% increase over 2010
7% of 80 retailers in the study had a mobile marketing strategy